Who is this program for?

Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.

What background knowledge is necessary?

Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.

What does a digital marketing analyst do?

A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.

Is this program completely online?

Yes, it is completely online. You can access your lectures and readings anytime and anywhere via the web or mobile device.

Which jobs does this program prepare for?

This program prepares you for entry-level jobs as SEO Specialist, Digital Marketing Analyst, Content Marketing Coordinator, Social Media Coordinator, Marketing Assistant, or CRM Coordinator.

Do I need to take the courses in a specific order?

We highly recommend taking the courses in the order presented, as the content builds on information from earlier lessons.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Customer Understanding and Digital Marketing Channels

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen. Sehen Sie sich die Sprachen an, die wir anbieten.

Customer Understanding and Digital Marketing Channels

Dieser Kurs ist Teil von Unilever Digital Marketing Analyst (berufsbezogenes Zertifikat)

Unterrichtet in Deutsch (KI-Synchronisation)

Dozent: Unilever Team

27.689 bereits angemeldet

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

252 Bewertungen

Stufe Anfänger

Keine Vorkenntnisse erforderlich

Flexibler Zeitplan

2 Wochen bei 10 Stunden eine Woche

In Ihrem eigenen Lerntempo lernen

96%

Den meisten Lernenden hat dieser Kurs gefallen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

252 Bewertungen

Stufe Anfänger

Keine Vorkenntnisse erforderlich

Flexibler Zeitplan

2 Wochen bei 10 Stunden eine Woche

In Ihrem eigenen Lerntempo lernen

96%

Den meisten Lernenden hat dieser Kurs gefallen

Kompetenzen, die Sie erwerben

Kategorie: Digital Analysis
Kategorie: Persona Development
Kategorie: Marketing Analytics
Kategorie: Smart Goals
Kategorie: Customer Analysis
Kategorie: Digital Marketing Campaigns
Kategorie: Journey Mapping
Kategorie: Data-Driven Marketing
Kategorie: Marketing Strategies
Kategorie: Digital Media Strategy
Kategorie: Digital Marketing
Kategorie: Customer experience strategy (CX)
Kategorie: Customer Engagement
Kategorie: Brand Marketing
Kategorie: Marketing Planning
Kategorie: Customer Insights
Kategorie: Content Marketing
Kategorie: Strategic Marketing
Kategorie: Target Audience
Kategorie: Personalized Service

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

19 Aufgaben

Unterrichtet in Deutsch (KI-Synchronisation)

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihr Fachwissen im Bereich Leadership and Management

Dieser Kurs ist Teil der Spezialisierung Unilever Digital Marketing Analyst (berufsbezogenes Zertifikat)

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für dieses berufsbezogene Zertifikat angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat von Unilever zur Vorlage

In diesem Kurs gibt es 4 Module

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages.

After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each.

Moduldetails

In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.

Das ist alles enthalten

12 Videos8 Lektüren4 Aufgaben2 Diskussionsthemen

12 VideosInsgesamt 50 Minuten

Welcome to Digital Marketing Analyst Professional certificate4 Minuten
Introduction to customer understanding and digital marketing channels4 Minuten
Overview of digital marketing4 Minuten
Emerging trends and opportunities in digital marketing5 Minuten
What's It Like?4 Minuten
Customer personas4 Minuten
Marketing funnels4 Minuten
Value propositions3 Minuten
Lanes of marketing transformation4 Minuten
Impact of technology on strategy and engagement5 Minuten
SOSTAC planning framework5 Minuten
Digital marketing summary5 Minuten

8 LektürenInsgesamt 92 Minuten

Unilever positioning statement2 Minuten
Digital Marketing Analyst Professional certificate syllabus10 Minuten
Digital marketing versus traditional marketing methods10 Minuten
The role of a digital marketing analyst10 Minuten
Impact of customer personas10 Minuten
Customer segmentation techniques10 Minuten
Role of value propositions in attracting and retaining customers30 Minuten
Leveraging digital channels10 Minuten

4 AufgabenInsgesamt 75 Minuten

Digital marketing overview30 Minuten
Digital marketing impact15 Minuten
Digital marketing fundamentals15 Minuten
Marketing transformation in the digital age15 Minuten

2 DiskussionsthemenInsgesamt 20 Minuten

Introduce yourself and say hello to your classmates10 Minuten
What do you think?10 Minuten

In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.

Das ist alles enthalten

9 Videos9 Lektüren5 Aufgaben

9 VideosInsgesamt 53 Minuten

Welcome to understanding customer experience insights4 Minuten
Customer experience insights impact to marketing strategies5 Minuten
Use data to create a target audience profile11 Minuten
5 Human factors design7 Minuten
Using data analytics to create meaningingful customer segments5 Minuten
Internal tools for segmenting customers5 Minuten
External tools for segmenting customers5 Minuten
Connecting customer experience, content marketing and brand storytelling6 Minuten
Customer segmentation, targeting and positioning summary4 Minuten

9 LektürenInsgesamt 113 Minuten

Customer experience insights10 Minuten
Methods to collect and analyze customer data to gain insights10 Minuten
Spreadsheet skills13 Minuten
Customer pain points, preferences and motivations10 Minuten
Demographic segmentation10 Minuten
Psychographic segmentation10 Minuten
Behaviorial segmentation10 Minuten
Compelling brand stories10 Minuten
Aligning content marketing efforts with objectives30 Minuten

5 AufgabenInsgesamt 105 Minuten

Customer segmentation, targeting and positioning30 Minuten
Customer experience insights15 Minuten
Customer segmentation15 Minuten
Customer experience and content15 Minuten
Activity: Creating a target audience profile30 Minuten

In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.

Das ist alles enthalten

9 Videos11 Lektüren4 Aufgaben

9 VideosInsgesamt 57 Minuten

Introduction business models and solutions4 Minuten
Introduction to eCommerce5 Minuten
Introduction to the 6Ps (or is it 7)5 Minuten
Distribution channels and place7 Minuten
Key components of a marketing mix strategy11 Minuten
Other top marketing strategies6 Minuten
Segmentation, targeting, and positioning (STP)6 Minuten
Developing a customer lifecycle management plan9 Minuten
Business models and solutions summary4 Minuten

11 LektürenInsgesamt 127 Minuten

Key e-commerce metrics and analytics: Customer acquisition7 Minuten
Key e-commerce metrics and analytics: Customer behavior and conversion30 Minuten
Types of e-commerce channels10 Minuten
Applying ANSOFF to develop distribution strategy10 Minuten
Selecting the right ecommerce channel using SOSTAC10 Minuten
Product development and management10 Minuten
Pricing strategies10 Minuten
Promotion and communication10 Minuten
People, process, and physical evidence10 Minuten
Situational analysis10 Minuten
Customer lifecycle management10 Minuten

4 AufgabenInsgesamt 75 Minuten

Business models and solutions30 Minuten
E-commerce channels15 Minuten
6Ps of marketing15 Minuten
Other strategies15 Minuten

In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.