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In diesem Kurs gibt es 6 Module
This course, "Business Model & Product Pitch," equips you with the knowledge to develop and pitch a compelling business model. You will learn about various business models, pricing frameworks, cost analysis, and growth planning. Additionally, you will create a minimum viable product (MVP), explore financing pathways, and prepare an investor pitch to attract potential investors.
Das ist alles enthalten
3 Videos
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3 Videos•Insgesamt 15 Minuten
Introduction to Information Technology Entrepreneurship & Startup•8 Minuten
Personal Introduction•4 Minuten
Course Overview•4 Minuten
Module 1: Business Model & Pricing
Modul 2•3 Stunden abzuschließen
Moduldetails
In this module, you will explore various types of business models and learn how to identify the most suitable one for your startup. You will also develop a pricing framework, considering different pricing strategies and examples to ensure your product is competitively priced.
Das ist alles enthalten
8 Videos2 Aufgaben
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8 Videos•Insgesamt 46 Minuten
Module 1 Overview•1 Minute
Types of Business Models - Part 1•7 Minuten
Types of Business Models - Part 2•7 Minuten
Types of Business Models - Part 3•7 Minuten
Types of Business Models - Part 4•7 Minuten
Types of Business Models - Part 5•7 Minuten
Pricing Example•4 Minuten
Considerations for Pricing•6 Minuten
2 Aufgaben•Insgesamt 120 Minuten
Practice Exam•60 Minuten
Graded Exam•60 Minuten
Module 2: Analyze Cost & Growth Plan
Modul 3•3 Stunden abzuschließen
Moduldetails
This module focuses on understanding and analyzing the cost structures of your business. You will learn how to calculate customer lifetime value (CLTV) and customer acquisition cost (COCA), and explore strategies to reduce COCA. Additionally, you will chart a growth plan to ensure sustainable business expansion.
Das ist alles enthalten
8 Videos2 Aufgaben
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8 Videos•Insgesamt 36 Minuten
Module 2 Overview•1 Minute
Calculating CLTV•5 Minuten
CLTV with NPV•7 Minuten
Charting the Sales Process - Part 1•5 Minuten
Charting the Sales Process - Part 2•4 Minuten
Calculating COCA•8 Minuten
Reducing COCA - Part 1•4 Minuten
Reducing COCA - Part 2•3 Minuten
2 Aufgaben•Insgesamt 120 Minuten
Practice Exam•60 Minuten
Graded Exam•60 Minuten
Module 3: MVP Development & Financing Pathways
Modul 4•3 Stunden abzuschließen
Moduldetails
In this module, you will create a minimum viable product (MVP) and develop a comprehensive growth plan. You will also explore various financing pathways, including seed funding, angel investors, venture capital, and loans, while learning how to protect your intellectual property.
This module will guide you through the process of preparing and delivering an effective investor pitch. You will learn how to find and choose potential investors, create a compelling slide deck, and practice best practices for pitching to secure the necessary funding for your startup.
Das ist alles enthalten
11 Videos1 Lektüre2 Aufgaben
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11 Videos•Insgesamt 58 Minuten
Module 4 Overview•2 Minuten
Finding Potential Investors•6 Minuten
Choosing Investors•6 Minuten
Preparation Best Practices•5 Minuten
Contents of the Slide Deck•7 Minuten
Example Slide Deck - Part 1•5 Minuten
Example Slide Deck - Part 2•6 Minuten
Example Slide Deck - Part 3•5 Minuten
Example Slide Deck - Part 4•4 Minuten
Course Recap•3 Minuten
Specialization Recap•9 Minuten
1 Lektüre
Reference Books for Additional Reading•0 Minuten
2 Aufgaben•Insgesamt 120 Minuten
Practice Exam•60 Minuten
Graded Exam•60 Minuten
Explore the Carlson School of Management's Management of Information Systems (MIS) Research Center
Modul 6•10 Minuten abzuschließen
Moduldetails
Das ist alles enthalten
1 Lektüre
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1 Lektüre•Insgesamt 10 Minuten
Carlson School of Management: Management of Information Systems (MIS) Research Center•10 Minuten
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The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.