Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Promotions and Campaigns, Marketing Strategies, Target Market, Product Marketing, Advertising, Customer Analysis, Brand Awareness, Target Audience, Market Research
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Dashboard, Conversion Funnel Analysis, Data Preprocessing, Apache Airflow, Star Schema, Data Storytelling, Extract, Transform, Load, Data Transformation, SQL, Data Pipelines, JSON, Apache Kafka, Data Warehousing, Data Modeling, Pandas (Python Package), Business Intelligence, Data Validation, Data Quality, Performance Improvement, Python Programming
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Content Marketing, Blogs, Copywriting, Content Creation, Content Development and Management, Content Optimization, Web Content, Content Strategy, Digital Content, Marketing Strategies, Search Engine Optimization, Persuasive Communication, Driving engagement, Brand Strategy, Web Analytics and SEO, Brand Awareness, Drive Engagement
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Workspace, Gmail, Data Management, Systems Administration, Data Migration, File Management, Security Controls, Event Monitoring, Data Security, User Accounts, Email Security
Mittel · Kurs · 1–4 Wochen

IE Business School
Kompetenzen, die Sie erwerben: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy
★ 4.7 (321) · Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Meta Ads Manager, Facebook, Social Media Analytics, Advertising Campaigns, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

SkillsBooster Academy
Kompetenzen, die Sie erwerben: Social Media Campaigns, Campaign Management, Social Media Marketing, AI powered creativity, Social Media Content, Content Creation, Social Media Strategy, Social Media Management, Advertising Campaigns, Prompt Engineering, Data-Driven Marketing, Generative AI, Social Media Analytics, Digital Marketing Campaigns, Campaign Planning, Responsible AI, Artificial Intelligence, Google Gemini, ChatGPT, Microsoft Copilot
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Coordinating, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Driving engagement, Social Media Strategy, Content Marketing, Social Media Marketing, Customer Engagement, Brand Marketing, Marketing Communications, Marketing Effectiveness, Social Media, Marketing Strategies, Cross-Channel Marketing, Shared Media, Marketing, Promotional Strategies, Digital Marketing, Strategic Communication, Earned Media, Digital Marketing Campaigns, Target Audience, Campaign Management
Gemischt · Kurs · 1–4 Wochen

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Dashboard, Dashboard Creation, Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Storytelling, Geospatial Information and Technology, Data Presentation, Data Analysis, Geospatial Mapping, Graphing, Color Theory, Advanced Analytics, Data Integration, Business Analytics, Marketing Analytics, Analytics, Forecasting
★ 4.6 (14) · Anfänger · Spezialisierung · 1–3 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Analytik, Datenmanagement, Datenmanipulation, Datenqualität, Aufdeckung von Betrug, Python-Programmierung, Rechnungsprüfung, Kontrollziele für Informations- und verwandte Technologie (COBIT), GitHub, Datenanalyse, Datenverwaltung, Verarbeitung natürlicher Sprache, Qualität der Daten, Interne Kontrollen, Finanzielle Rechnungsprüfung, Explorative Datenanalyse, Allgemeine Buchhaltung, Buchhaltung, Pandas (Python-Paket), Interne Rechnungsprüfung, Daten-Governance, Integrität der Daten
★ 4.6 (83) · Mittel · Kurs · 1–4 Wochen