Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Digital Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Performance Metric, Performance Analysis
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Market Opportunities, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Digital Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Tableau Software, IBM Cognos Analytics, Grafana, Splunk, Data Import/Export
Anfänger · Kurs · 1–4 Wochen

University of California, Irvine
Kompetenzen, die Sie erwerben: Digitale Medienstrategie, A/B-Tests, Inhaltliche Leistungsanalyse, Digitales Marketing, Marketing-Analytik, Marketing-Strategien, Verkauf, Leistungsmetrik, Web-Analytik, Leistungsmessung, Datengesteuertes Marketing, Wichtige Leistungsindikatoren (KPIs), Konversionstrichter-Analyse, Test-Tools, Verbesserung der Kundenerfahrung, Web-Anwendungen, Vertrieb, Engagement fördern, Marketing-Effektivität, Marketing-Planung, Marketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Web Analytics, Trend Analysis, Marketing Analytics, Digital Analysis, Customer Analysis, Data-Driven Marketing, Variance Analysis, Target Audience, Data Literacy, Demography, Statistical Reporting, Analysis, Data Analysis, Marketing Strategies, Descriptive Analytics, Strategic Marketing, Data Access
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Dashboard Creation, Marketing Analytics, Data Compilation, Data-Driven Marketing, Performance Analysis, Financial Data, Business Reporting, Data-Driven Decision-Making, Budget Management, Analytics, Budgeting
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Budgets, Marketing Effectiveness, Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data-Driven Marketing, Performance marketing, Budgeting, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Verification And Validation, Event Monitoring, Digital Marketing Tools, Data Capture, Data Quality
Anfänger · Kurs · 1–4 Wochen

University of Colorado System
Kompetenzen, die Sie erwerben: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data Storytelling, Rmarkdown, Knitr, Data Visualization, Data Validation, Statistical Hypothesis Testing, Data Presentation, Dashboard, Data Synthesis, Dashboard Creation, Regression Analysis, Power BI, A/B Testing, Data Transformation, Market Research, Statistical Analysis, R Programming, Business Intelligence, Microsoft Excel, Surveys
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Statistical Modeling, Data Validation, Media Planning, Statistical Analysis, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data Storytelling, Data Presentation, Customer Analysis, Customer Retention, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Knowledge Transfer, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Applied Machine Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence
Anfänger · Kurs · 1–4 Wochen