Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Code Reusability, Content Management Systems, Authentications, Role-Based Access Control (RBAC), Application Deployment, Authorization (Computing), Cloud Deployment, Content Management, Restful API, Development Environment, Secure Coding, TypeScript, Maintainability, Application Programming Interface (API), Web Analytics and SEO, Query Languages, Business Logic, Control Panels, Model View Controller, Software Architecture
Mittel · Spezialisierung · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Process Improvement and Optimization, Dashboard, Process Optimization, Power BI, Stakeholder Communications, Dashboard Creation, Management Reporting, Financial Data, Financial Analysis, Process Improvement, Financial Acumen, Stakeholder Engagement, Business Metrics, Data Presentation, Business Reporting, Presentations, Data-Driven Decision-Making, Performance Reporting, Business Intelligence Software, Data Integration
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Collaborative Software, Document Management, Data Sharing, File Management, Google Workspace, Project Documentation, Cross-Functional Collaboration, Verification And Validation, Role-Based Access Control (RBAC), Workflow Management, Identity and Access Management, Microsoft 365, Data Security, Security Awareness
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Sales Presentation, Sales Presentations, Concision, Graphic and Visual Design, Presentations, Visual Design, Oral Expression, Value Propositions, Data Presentation, Layout Design, Design Elements And Principles, Public Speaking, Data Visualization, Persuasive Communication, Communication, Sales Support, Communication Strategies
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Cloud Platform, Google Gemini, MLOps (Machine Learning Operations), Generative AI, Generative AI Agents, Generative Model Architectures, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Cloud Infrastructure, Agentic Workflows, Big Data, Model Deployment, Natural Language Processing, Prompt Engineering, Model Training, Applied Machine Learning, Large Language Modeling, Machine Learning, Feature Engineering, Model Evaluation
Anfänger · Kurs · 1–3 Monate

Google Cloud
Kompetenzen, die Sie erwerben: Google Gemini, Gemini, Advanced Analytics, Marketing Analytics, Analytics, Data-Driven Marketing, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Predictive Modeling, Customer Acquisition Management, Forecasting
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: A/B Testing, Sampling (Statistics), Statistical Hypothesis Testing, Statistical Inference, Statistical Methods, Statistics, Estimation, Statistical Analysis, Probability & Statistics, Data Analysis, Analysis, Correlation Analysis
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Brand Strategy, Business Risk Management, Risk Management, Proactivity, Emotional Intelligence, Leadership Development, Branding, Open Mindset, Lifelong Learning, Creative Thinking, Thought Leadership, Leadership, Ideation, Decisiveness, Innovation, Growth Mindedness, Brand Loyalty, Self-Awareness, Executive Presence, Decision Making
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Model Evaluation, Model Training, Model Optimization, Model Deployment, Data Preprocessing, AI Workflows, Fine-tuning, Classification Algorithms
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage Technologies, Data Storage, Extract, Transform, Load, Cloud Engineering, Data Infrastructure, Data Analysis, Data Architecture, Data Preprocessing, Automation, Data Security
Fortgeschritten · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Content Performance Analysis, Email Marketing, Performance Reporting, Campaign Management, Driving engagement, Business Reporting, Digital Analysis, Real Time Data, Email Automation, Data-Driven Marketing, Analysis, Customer Engagement, Data-Driven Decision-Making, Continuous Monitoring
Anfänger · Kurs · 1–4 Wochen

Logical Operations
Kompetenzen, die Sie erwerben: Responsive Web Design, Usability, HTML and CSS, Web Design, Multimedia, Web Design and Development, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Web Content Accessibility Guidelines, Usability Testing, Social Media Marketing, Front-End Web Development, Adobe Creative Cloud, Web Development, Web Content, Web Development Tools, Hypertext Markup Language (HTML), Marketing, Content Management, File Management
Gemischt · Kurs · 1–3 Monate