Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Datenverwaltung, Bereinigung von Daten, Business-Analytik, Datenkompetenz, Datengestützte Entscheidungsfindung, Prädiktive Analytik, Analytik, Explorative Datenanalyse, Präsentation der Daten, Geschichtenerzählen, Datenmanagement, Daten-Governance, Datenanalyse, Datenvisualisierung, SQL, Daten-Storytelling, Qualität der Daten, Bewertung des Modells, Prädiktive Modellierung, Modellevaluation, Datenqualität, Logistische Regression, Risikoanalyse
Mittel · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, HubSpot CRM, Social Media Management, Digital Marketing, Google Ads, Marketo, Marketing Automation, Content Optimization, Email Marketing, Canva (Software), Data-Driven Marketing, Web Analytics
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: People Analytics, Dashboard Creation, Employee Engagement, Workforce Planning, Human Resources Management and Planning, Root Cause Analysis, Data-Driven Decision-Making, Analytics, Problem Solving, Workforce Management, Employee Surveys, Generative AI, Performance Metric, Management Reporting, Talent Management, Performance Measurement, Business Metrics, Predictive Analytics, Decision Making, Employee Retention
Fortgeschritten · Kurs · 1–3 Monate

Dartmouth College
Kompetenzen, die Sie erwerben: Predictive Modeling, Analytics, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Model Evaluation, Digital Transformation, Business Analytics, Model Training, Ethical Standards And Conduct, Data Ethics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Machine Learning, Statistical Modeling, Data Strategy, Regression Analysis, Supervised Learning, Model Optimization
Mittel · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Timelines, Project Planning, Risk Analysis, Project Schedules, Human Resources Software, Human Resources Management and Planning, Risk Mitigation, Milestones (Project Management), Project Management Software, Project Management, Meeting Facilitation, Scheduling, Project Risk Management, Anthropic Claude, ChatGPT, Payroll Systems, Contingency Planning, Dependency Analysis, Dashboard, Generative AI
Anfänger · Kurs · 1–4 Wochen

IE Business School
Kompetenzen, die Sie erwerben: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting
Anfänger · Kurs · 1–4 Wochen

Illinois Tech
Kompetenzen, die Sie erwerben: Predictive Modeling, Machine Learning Algorithms, Predictive Analytics, Data Cleansing, Unsupervised Learning, Data Transformation, Data Analysis, Statistical Machine Learning, Analytics, Data Science, Data Mining, R (Software), Classification Algorithms, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Data Preprocessing, Machine Learning, Artificial Neural Networks
Mittel · Kurs · 1–3 Monate

Simplilearn
Kompetenzen, die Sie erwerben: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection
Anfänger · Kurs · 1–4 Wochen

O.P. Jindal Global University
Kompetenzen, die Sie erwerben: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Applied Machine Learning, Classification Algorithms, Analytics, Analytical Skills, Operational Analysis, Data-Driven Decision-Making, Process Optimization, Predictive Modeling, Spreadsheet Software, Team Building, Network Routing, Model Evaluation, Model Optimization, Case Studies
Auf einen Abschluss hinarbeiten
Anfänger · Kurs · 3–6 Monate

Dartmouth College
Kompetenzen, die Sie erwerben: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Data-Driven Decision-Making, Model Optimization, Strategic Decision-Making, Data Science, Feature Engineering, Complex Problem Solving, Model Evaluation, Python Programming, Decision Making, Mathematical Software, Cloud Computing
Mittel · Kurs · 1–3 Monate

University of Pennsylvania
Kompetenzen, die Sie erwerben: Verbraucherverhalten, Markttrend, Innovation, Branding, E-Commerce, Analyse der Wettbewerber, Marketing-Strategien, Strategie der Kundenerfahrung (CX), Einzelhandelsverkäufe, Globales Marketing, Markenmanagement, Markenstrategie, Markentreue, Kundeneinblicke, Unternehmerische Nachhaltigkeit, Markenbekanntheit, Kanalübergreifendes Marketing, Selbstbedienungstechnologien, Kundenanalyse
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Brand Strategy, Marketing Management, Marketing Planning, Marketing Effectiveness, Market Dynamics, Branding, Brand Management, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Brand Awareness, Market Research, Stakeholder Management
Anfänger · Kurs · 1–4 Wochen