全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

IE Business School
您将获得的技能: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement
初级 · 课程 · 1-3 个月

University of Colorado System
您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
中级 · 课程 · 1-4 周

您将获得的技能: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Target Audience, Target Market, Facebook, Customer Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Content Creation, Business Planning, Drive Engagement
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts
初级 · 指导项目 · 不超过 2 小时

Universitat Autònoma de Barcelona
您将获得的技能: 同行评审, 计划实施, 案例研究, 商业开发, 品牌营销, 社会影响, 业务规划, 广告销售, 活动营销, 活动管理, 提案制定, 利益相关者管理, 员工参与, 品牌管理, 推动参与
初级 · 课程 · 1-3 个月

Knowledge Accelerators
您将获得的技能: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Regulatory Requirements, Data Ethics, Compliance Reporting, Data Governance, Data Security, Data Management, Data Integrity, Data Processing
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business
中级 · 指导项目 · 不超过 2 小时

University of Colorado System
您将获得的技能: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Layout Design, Digital Design, Intellectual Property, Graphic and Visual Design Software, Product Design, Marketing
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
初级 · 专项课程 · 1-3 个月