全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Coursera
您将获得的技能: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Layout Design, Digital Design, Intellectual Property, Graphic and Visual Design Software, Product Design, Marketing
中级 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: 沟通, 创新, 管理团队, 叙事, 打造品牌, 企业传讯, 战略传播, 业务领导, 媒体关系, 危机管理, 公共关系, 利益攸关方沟通
混合 · 课程 · 1-4 周

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

IBM
您将获得的技能: 产品战略, 产品路线图, 投资组合管理, 产品测试, 产品开发, 创造需求, 产品生命周期管理, 产品要求, 产品管理, 可用性测试, 市场分析, 市场情报, 企业战略, 新产品开发, 营销策划, 敏捷产品开发
高级设置 · 课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Video Editing, Social Media, Photography, Photo Editing, Branding, Brand Awareness, Drive Engagement
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business
中级 · 指导项目 · 不超过 2 小时

Universidade de São Paulo
您将获得的技能: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Business Management, Financial Modeling, Compliance Management, Financial Analysis, New Business Development, Investments, Growth Strategies, Tax Laws
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
高级设置 · 指导项目 · 不超过 2 小时

University of Virginia
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Analytical Skills, Analytics, Strategic Marketing, Brand Management, Data-Driven Decision-Making, Customer Insights, Regression Analysis, Return On Investment, Statistical Analysis, A/B Testing
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 竞争分析, 市场动态, 社会经济学, 供应与需求, 消费者行为, 公共政策, 市场分析, 经济学, 市场份额
混合 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
中级 · 指导项目 · 不超过 2 小时