全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

University of Virginia
您将获得的技能: 创造力, 叙事, 写作与编辑, 世界历史, 公共历史, 欧洲历史, 口头表达, 写作
初级 · 课程 · 1-3 个月

Universidad Austral
您将获得的技能: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Prompt Engineering, ChatGPT, AI Enablement, Presentations, Generative AI, AI Personalization, AI Workflows, Multimedia, OpenAI, Artificial Intelligence, Productivity Software, Content Creation, Brainstorming, Proofreading
混合 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: 打造品牌, 企业可持续发展, 战略传播, 研究, 企业传讯, 利益相关者的参与, 公共关系, 商业道德, 媒体关系, 市场营销和公共关系, 说服沟通, 专业网络
初级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments
中级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies, Predictive Modeling
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Layout Design, Digital Design, Intellectual Property, Graphic and Visual Design Software, Product Design, Marketing
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
中级 · 指导项目 · 不超过 2 小时

University of Virginia Darden School Foundation
您将获得的技能: 品牌忠诚度, 打造品牌, 生成式 AI 代理, 数字广告, 品牌意识, 品牌战略, 品牌管理, 广告, 营销设计
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
初级 · 专项课程 · 1-3 个月

Universidade de São Paulo
您将获得的技能: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Business Management, Financial Modeling, Compliance Management, Financial Analysis, New Business Development, Investments, Growth Strategies, Tax Laws
初级 · 课程 · 1-4 周