文案写作课程可以帮助您学习有说服力的写作技巧、受众分析、品牌声音发展和 SEO 战略。您可以掌握制作引人入胜的标题、构建引人入胜的内容以及优化数字平台文本的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及各种内容管理系统,以简化您的写作流程。

Rice University
您将获得的技能: 沟通, 撰写报告, 技术文档, 简明扼要, 规划, 写作, 电子媒体, 工程管理, 专业精神, 工程文件, 编辑, 协作
初级 · 课程 · 1-3 个月

University of Cape Town
您将获得的技能: 文化, 学习策略, 同行评审, 研究, 创造力, 风格指南, 文科, 写作, 文化多样性, 校对, 社会学, 编辑
初级 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 客户体验战略(CX), 内容营销, 推动参与, 网络分析和 SEO, 搜索引擎营销, 营销策略与技巧, 社交媒体营销, 营销自动化, 用户体验, 跨渠道营销, 客户关系管理 (CRM) 软件, 社交媒体战略, 社交媒体, 搜索引擎优化, 品牌管理, 数字化营销, 营销策划, AI 个性化服务, 内容战略, 营销活动经理
攻读学位
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Lesson Planning, Peer Review, Editing, Student-Centred Learning, Teaching, Writing, Writing and Editing, Syllabus Development, Instructional Strategies, Literacy, Student Engagement, Developing Training Materials, Storytelling, Empowerment, Course Development, Mentorship, Language Competency, Creativity, Case Studies, Critical Thinking
初级 · 专项课程 · 3-6 个月

您将获得的技能: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Business Writing, Business Correspondence, Business Communication, Writing, Presentations, Report Writing, Communication, Grammar, Oral Expression, Writing and Editing, Technical Writing, Persuasive Communication, Editing, Graphic Design, Organizational Skills
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
中级 · 专项课程 · 1-3 个月

LearnKartS
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周