品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

CertNexus
您将获得的技能: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality
混合 · 课程 · 1-4 周

您将获得的技能: Sales Development, General Sales Practices, Phone Sales, Verbal Communication Skills, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Customer Engagement
中级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Ideation, Product Management, Team Leadership, Customer Analysis
初级 · 专项课程 · 1-3 个月

Michigan State University
您将获得的技能: 利益相关者的参与, 品牌营销, 社交媒体, 筹资和众包, 营销活动经理, 内容创作, 撰写建议书, 社交媒体战略, 数字媒体战略, 筹资, 撰写赠款, 内容战略
初级 · 课程 · 1-3 个月

Berklee
您将获得的技能: 创新, 商务, 法律, 数字内容, 知识产权, 创业, 合同谈判, 音乐, 音乐历史, 收入管理, 谈判, 团队管理
混合 · 课程 · 1-4 周

University of Illinois Urbana-Champaign
您将获得的技能: 管理, 内容创作, 数字内容, 营销策划, 目标受众, 内容营销, 网页内容, 内容性能分析, 旁听, 数字资产, 内容管理, 内容战略
初级 · 课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: 社交媒体, 消费者行为, 数字化营销, 数字内容, 社交媒体营销, 制定计划, 社交媒体战略, 数字化转型, 内容营销, 目标受众, 营销策略, 客户参与, 数字媒体战略, 整合营销传播, 内容战略, 营销
初级 · 课程 · 1-4 周

Universidad de los Andes
您将获得的技能: Stakeholder Engagement, Corporate Sustainability, Sustainable Development, Environmental Social And Corporate Governance (ESG), Strategic Communication, Business Strategy, Business Planning, Sustainability Reporting, Social Impact, Prioritization
初级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: 创新, 风险管理, 商业法, 合同审查, 商务, 合同谈判, 创业融资, 商业风险管理, 合同管理, 企业战略, 法律, 新业务开发, Regulation and Legal Compliance, 法律风险, 企业管理, 法律战略, 劳动法, 供应商合同, 知识产权, 创业
初级 · 专项课程 · 3-6 个月

Illinois Tech
您将获得的技能: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Data Ethics, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, AI Product Strategy, Business Strategy, Strategic Planning
攻读学位
中级 · 专项课程 · 3-6 个月

University of Leeds
您将获得的技能: Innovation, Design Thinking, Intellectual Property, Ideation, Organizational Strategy, New Product Development, Human Centered Design, Business Transformation, Strategic Partnership, Business Strategy, Business Process
初级 · 课程 · 1-4 周