数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

University of Maryland, College Park
您将获得的技能: Apache Hadoop, Machine Learning Methods, Customer Analysis, MarTech, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Machine Learning, Artificial Neural Networks, Performance Review, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数字化转型, 企业战略, 营销策略, 分析, 营销, 创新, 消费者行为, MarTech, 业务转型, 数字化营销, 全球营销, 营销渠道, 案例研究
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
初级 · 课程 · 1-4 周

Universidad Austral
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics
初级 · 专项课程 · 3-6 个月

IBM
您将获得的技能: 事件响应, 威胁检测, 事件管理, 安全信息与事件管理(SIEM), 技术交流, 数据完整性, 计算机安全事件管理, 网络威胁猎杀, 安全管理, 网络安全, 入侵检测和防御
中级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 客户获取管理, 客户参与, 移动银行, 改善客户体验, 电子商务, 营销, 打造品牌, 营销策略与技巧, 目标受众, 角色开发, 品牌管理, 价值主张, 社交媒体, 社交媒体战略, 体验设计, 数字化营销
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies
初级 · 专项课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 数字化转型, 企业战略, 新兴技术, 产品生命周期管理, 变革管理, 市场动态, 商业技术, 创新, 工艺开发, 业务转型, 商业经济学, 技术战略
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 数据驱动的决策制定, 设计与产品, 业务建模, 技术产品管理, 客户参与, Agile 方法论, 利益相关者管理, 创新, 设计思维, 产品管理, 产品路线图, 新产品开发, 产品改进, 网络分析, 客户洞察
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting
初级 · 课程 · 1-4 周