Social Media Marketing

社交媒体营销是一种数字营销策略,它利用各种社交媒体平台与目标受众进行联系、互动和沟通。Coursera 的社交媒体营销目录教您如何有效利用这些平台来提高品牌知名度、增加网站流量和促进客户参与。您将学习如何建立一个强大的社交媒体战略,获得创建和推广吸引人的内容的专业知识,了解如何衡量和分析社交媒体指标,并熟悉各种社交媒体工具和技术。这些知识将使您能够精心策划引人注目的社交媒体活动,引起受众的共鸣,提高您的数字营销技能,并在快速发展的数字环境中保持领先地位。
43凭据
131门课程

相关角色

获得晋升所需的知识和技能。

最受欢迎

当前趋势

最新发布

筛选依据

主题
必需的

语言
必需的

在整个课程(说明和评估)中使用的语言。

了解产品
必需的

通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
获得行业领导者颁发的职业证书,展示您学到的专业知识。
研究生水平的学习触手可及。

级别
必需的

课程长度
必需的

字幕
必需的

教师
必需的

找到最适合您目标的社交媒体营销课程

  • 状态:免费试用

    您将获得的技能: Paid media, Online Advertising, Social Media Campaigns, Marketing Materials, Digital Advertising, Advertising, Advertising Campaigns, Instagram, Social Media, Facebook, Content Creation, Social Media Marketing, General Data Protection Regulation (GDPR), Copywriting, Information Privacy, Target Audience

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

  • 状态:免费试用

    您将获得的技能: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

  • Coursera Project Network

    您将获得的技能: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Management, Marketing Analytics, Marketing Budgets, Digital Advertising, Marketing, A/B Testing, Facebook, Advertising, Return On Investment, Verbal Communication Skills, Technical Communication, Key Performance Indicators (KPIs), Presentations

  • 您将获得的技能: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

  • Coursera Project Network

    您将获得的技能: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented

  • 您将获得的技能: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Marketing Design

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 法律, 整合营销传播, 业务指标, A/B 测试, 投资回报, 营销, 社交媒体营销, 绩效衡量, 关键绩效指标 (KPI), 信息隐私, 客户参与, 营销效果, 社交媒体, 社交媒体战略, 企业对消费者, 计划管理

  • 状态:新
    状态:预览

    您将获得的技能: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

是什么让您今天来到 Coursera?

主要合作伙伴

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea