市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

您将获得的技能: Consumer Behaviour, Marketing Psychology, Customer Insights, Market Research, Target Market, Persona Development, Marketing, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Brand Loyalty, Marketing Strategy and Techniques, Branding, Brand Strategy, Culture, Brand Awareness, Psychology, Cultural Diversity, Advertising
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Qualitative Research, Interviewing Skills, Focus Group, Business Research, Market Analysis, Customer Analysis, Data Collection
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Brand Marketing, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Cross-Channel Marketing, Competitive Analysis, Online Advertising
★ 4.7 (1.9万) · 中级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Strategic Decision-Making, Product Strategy, Data-Driven Decision-Making, Promotional Strategies
初级 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements
初级 · 课程 · 1-3 个月

您将获得的技能: File Management, Document Management, Data Management, Data Governance, Data Literacy, Records Management, Data Cleansing, File Systems, Data Analysis, Data Processing, Data Maintenance, Record Keeping, Data Quality, Version Control
初级 · 课程 · 1-4 周

您将获得的技能: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Research Reports, Business Research, Market Analysis, Report Writing, Business Strategy, Marketing, Strategic Thinking, Business Writing, Market Data, Strategic Decision-Making, Business Communication
★ 4.9 (8) · 初级 · 课程 · 1-4 周
您将获得的技能: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Experience, Usability, User Research, Design Research, Data Ethics, User Interface and User Experience (UI/UX) Design, Research Design, Prototyping, Research Methodologies, Interviewing Skills, Information Privacy
★ 4.8 (6047) · 初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 用户界面和用户体验(UI/UX)设计, 概念设计, 构思, 用户界面/用户体验研究, A/B 测试, 定性研究, 原型设计, 可用性测试, 创建调查, 角色(用户体验), 设计研究, 互动设计, 用户故事, 用户研究, 以用户为中心的设计, 用户体验设计, 调查, 线框设计, 用户体验, 交互设计
★ 4.7 (2291) · 初级 · 专项课程 · 3-6 个月

您将获得的技能: Market Research, Business Research, Research Reports, Market Analysis, Business Requirements, Market Share, Marketing, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Research Reports, Customer Insights, Research Methodologies, User Feedback, Consumer Behaviour, Data Literacy, Data Storytelling, Research Design, Data Presentation, Product Strategy, Product Improvement, Data Analysis, Data Collection, Data Visualization
中级 · 课程 · 1-4 周

您将获得的技能: Survey Creation, Surveys, User Feedback, Data Storytelling, Statistical Reporting, Quantitative Research, Data Analysis, Data Presentation, Market Research, Statistical Analysis, Storytelling, Statistical Hypothesis Testing, User Centered Design, Statistical Methods, Data Collection, Stakeholder Communications
初级 · 课程 · 1-4 周