市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

Coursera
您将获得的技能: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Data Collection, Statistical Methods, Statistics, Decision Making, Probability & Statistics
初级 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Business Risk Management, Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月

您将获得的技能: Technical Analysis, Financial Trading, Financial Market, Portfolio Risk, Derivatives, Market Analysis, Statistical Analysis, Market Dynamics, Market Data, Risk Analysis, Data Validation, Trend Analysis, Performance Analysis, Probability Distribution, Behavioral Economics, Model Evaluation, Consolidation, Risk Management
初级 · 专项课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Market Analysis, Sales Management, Customer Insights, Loyalty Programs, Data-Driven Decision-Making, Customer Service, Predictive Analytics, Business Metrics, Case Studies, R Programming, Performance Metric
初级 · 课程 · 1-4 周

John Wiley & Sons
您将获得的技能: Product Marketing, Go To Market Strategy, Technical Product Management, Value Propositions, Product Strategy, Product Management, Strategic Marketing, New Product Development, Storytelling, Product Knowledge, Marketing Planning, Product Promotion, Market Share, Product Improvement, Brand Strategy, User Feedback, Strategic Partnership, Market Analysis, Communication Strategies, Customer Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Mobile Development, Data Ethics, Research Design, Prototyping, Wireframing, Interviewing Skills, Information Privacy
初级 · 课程 · 1-4 周

Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 组织战略, 竞争分析, 商业策略, 创新, 案例研究, 企业战略, 战略思考, 研究, 商业研究, 演讲, 组织结构
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 焦点小组, 撰写报告, 促进讨论, 招聘, 研究方法, 研究, 样本量的确定, 面试技巧, 调查, 创建调查, 定性研究, 市场研究, 研究报告
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 目标市场, 数据分析, 客户分析, 消费者行为, 营销分析, 营销策略与技巧, 品牌战略, 市场营销, 探索性数据分析, 市场研究, 统计分析, 数据分析软件
混合 · 课程 · 1-4 周

National Taiwan University
您将获得的技能: Algorithm, 决策, 资源分配, 应用数学, 案例研究, 运筹学, 工艺优化, 线性代数, Microsoft Excel, 商业分析, 数学建模, 改进和优化流程, 工业工程, 业务建模, 运营管理, 算法, 投资组合管理, 库存管理系统, 日程安排
初级 · 课程 · 1-3 个月
University of Virginia
您将获得的技能: 竞争分析, 企业战略, 目标市场, 消费者行为, 市场动态, 博弈论, 监管与法律合规, 价值主张, 战略伙伴关系, 新业务开发, 市场份额, 市场营销, 产品生命周期管理
初级 · 课程 · 1-4 周