市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

Coursera
您将获得的技能: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Data Collection, Statistical Methods, Statistics, Decision Making, Probability & Statistics
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Market Analysis, Sales Management, Customer Insights, Loyalty Programs, Data-Driven Decision-Making, Customer Service, Predictive Analytics, Business Metrics, Case Studies, R Programming, Performance Metric
初级 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Business Risk Management, Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月

您将获得的技能: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Supplier Management, Proposal Development, Vendor Management, Market Research, Business Writing, Data-Driven Decision-Making, Keyword Research
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Product Strategy, Strategic Marketing, Workflow Management, Survey Creation, No-Code Development, Consumer Behaviour, Market Analysis, Customer Insights, Quantitative Research, Data Integration, Business Process Automation, Automation, Data Collection, Real Time Data, Product Design, Cloud-Based Integration, Data Management
初级 · 课程 · 1-4 周

National Taiwan University
您将获得的技能: 商业分析, Algorithm, 案例研究, 运筹学, 工艺优化, 应用数学, 资源分配, 业务建模, 库存管理系统, 投资组合管理, 改进和优化流程, Microsoft Excel, 决策, 数学建模, 运营管理, 算法, 工业工程, 线性代数, 日程安排
初级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: 竞争分析, 用户反馈, 用户体验, 产品测试, 目标市场, 价值主张, 新产品开发, 构思, 产品战略, 客户分析, 产品开发, 需求评估, 产品管理, 产品改进, 产品要求, 市场分析, 产品设计
初级 · 课程 · 1-3 个月

Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 商业策略, 案例研究, 企业战略, 研究, 战略思考, 竞争分析, 组织战略, 创新, 演讲, 商业研究, 组织结构
初级 · 课程 · 1-4 周

S.P. Jain Institute of Management and Research
您将获得的技能: Product Strategy, Marketing Management, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Marketing Strategies, Marketing Communications, Market Share, Integrated Marketing Communications, Marketing Channel, Competitive Analysis
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 招聘, 创建调查, 焦点小组, 市场研究, 促进讨论, 撰写报告, 研究方法, 研究, 样本量的确定, 面试技巧, 定性研究, 调查, 研究报告
中级 · 课程 · 1-4 周

John Wiley & Sons
您将获得的技能: Product Marketing, Go To Market Strategy, Technical Product Management, Value Propositions, Product Strategy, Product Management, Strategic Marketing, New Product Development, Storytelling, Product Knowledge, Marketing Planning, Product Promotion, Market Share, Product Improvement, Brand Strategy, User Feedback, Strategic Partnership, Market Analysis, Communication Strategies, Customer Analysis
初级 · 课程 · 1-3 个月

University of Minnesota
您将获得的技能: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements
初级 · 课程 · 1-3 个月