整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

LearnQuest
您将获得的技能: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Overcoming Objections, Sales Process, Solution Selling, Business Transformation, Virtual Teams, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics
初级 · 专项课程 · 1-3 个月

您将获得的技能: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analytics, Data Storytelling, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Machine Learning
高级设置 · 课程 · 1-3 个月

Coursera
您将获得的技能: 文案写作, 价值主张, 产品知识, Prompt Engineering, 营销材料, 目标受众, ChatGPT, 营销传播, 用户研究, 写作与编辑
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: AI Enablement, Sales Process, Content Strategy, Team Building, Marketing Strategies, Cost Reduction, Customer Support
中级 · 课程 · 1-3 个月

Universidad de Palermo
您将获得的技能: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, Business Process, Branding, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Market Dynamics, Economics, Economic Development
初级 · 专项课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy
中级 · 专项课程 · 3-6 个月

IBM
您将获得的技能: 利益相关者的参与, 信息技术, 项目风险管理, 项目管理生命周期, 敏捷项目管理, 利益相关者管理, Agile 方法论, 同行评审, 软件开发生命周期, 沟通, 管理团队, Kanban 原则, 风险管理, 资源管理, 项目管理, 软件架构, 项目时间表, 挣值管理, 面试技巧, 敏捷软件开发
初级 · 专业证书 · 3-6 个月

您将获得的技能: Customer Relationship Management (CRM) Software, Consultative Approaches, Relationship Building, Solution Selling, Customer Insights
高级设置 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Global Marketing, Sustainable Business, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Product Development, Market Analysis, Diversity Awareness, Cultural Responsiveness, Sustainable Development, Marketing Planning, Culture, Brand Strategy
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce
初级 · 课程 · 1-4 周

您将获得的技能: Web Analytics and SEO, Content Management Systems, Search Engine Optimization, Web Design, Retail Management, Order Management, Promotional Strategies, Web Content, E-Commerce, Content Management, Marketing Strategies, Blogs, Online Advertising, Customer Relationship Management (CRM) Software, Business Management, No-Code Development, Dashboard, Email Marketing, Payment Systems
初级 · 课程 · 1-3 个月

The State University of New York
您将获得的技能: 文案写作, 电子商务, 内容创作, 业务建模, 价值主张, 客户参与, 网页设计与开发, 打造品牌, 营销, 创业, 市场营销和公共关系, 竞争分析, 角色开发, 演讲, 摄影, 视频制作
初级 · 课程 · 1-4 周