消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。

Fundação Instituto de Administração
您将获得的技能: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 网络分析, 数字化转型, 社交网络分析, 预测建模, 机器学习, 模拟, 社会学, 大数据, 数据分析, 计算思维, 人工智能, 数据科学, 社会科学
初级 · 课程 · 1-4 周
Rutgers the State University of New Jersey
您将获得的技能: Manufacturing Processes, Product Testing, Regulatory Compliance, Personal Care, Product Development, Laboratory Testing, Workforce Development, Packaging and Labeling, New Product Development, Clinical Trials, Quality Control, Entrepreneurship, Consumer Behaviour, Chemistry, Business
初级 · 课程 · 1-3 个月

Dubai College of Tourism
您将获得的技能: 接待服务, 营销策略与技巧, 内容营销, 酒店管理, 用户关系管理, 促销策略, 目标市场, 战略营销, 市场趋势, 营销渠道, 营销, 在线广告, 数字化营销, 客户洞察, 营销策划, 适应, 改善客户体验, 消费者行为
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis
初级 · 课程 · 1-3 个月

Yale University
您将获得的技能: Investment Banking, Financial Regulation, Financial Market, Portfolio Management, Corporate Finance, Securities (Finance), Risk Management, Finance, Behavioral Economics, Capital Markets, Banking, Insurance, Equities, Brokerage, Underwriting, Governance, Non-Profit Accounting, Derivatives, Mortgage Loans, Economics
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Planning, Market Analysis, Strategic Marketing, Marketing Management, Market Dynamics, Case Studies, Consumer Behaviour, Hospitality Management, Marketing Strategy and Techniques, Customer Analysis, Product Marketing, Plan Execution, Marketing Analytics, Marketing Communications, Competitive Analysis, Brand Strategy, Hotels and Accommodations, Return On Investment
初级 · 课程 · 1-3 个月

Arizona State University
您将获得的技能: Strategic Thinking, Visionary, Research, Influencing, Strategic Decision-Making, Data Collection, Systems Thinking, Strategic Planning, Proactivity, Negotiation, Business Strategy, Complex Problem Solving, Surveys, Creative Thinking, Scientific Methods, Decision Making, Recognizing Others, Active Listening, Cognitive flexibility, Research Methodologies
初级 · 专项课程 · 3-6 个月

您将获得的技能: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership
中级 · 指导项目 · 不超过 2 小时

University of Virginia
您将获得的技能: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
初级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 利益相关者管理, 品牌战略, 文化多样性, 打造品牌, 商业道德, 品牌管理, 文化敏感性, 案例研究, 决策, 企业可持续发展, 跨文化能力, 文化, 全球营销
初级 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Psychology, Personal Development, Oncology, Health Promotion, Behavioral Health, Mental and Behavioral Health Specialties, Public Health and Disease Prevention, Social Work, Empowerment, Health Care, Human Learning, Self-Awareness, Mental Health, Positive Behavior Support, Community Development, Resilience, Human Development, Scientific Methods, Social Sciences, Culture
初级 · 专项课程 · 1-3 个月