消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。
University of Illinois Urbana-Champaign
您将获得的技能: 商业分析, 数据科学, 数据分析, 数据驱动的决策制定, 数据战略, 数据仓库, 趋势分析, 分析, 预测分析, 高级分析, 分析技能, 商业智能
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 创新, 组织效能, 经济学, 案例研究, 管理, 工业与组织心理学, 商务, 企业管理, 绩效管理, 行为经济学, 企业战略, 资本预算编制, 组织结构, 古代历史, 业务领导, 员工绩效管理, 决策, 社会学, 领导与管理
初级 · 课程 · 1-3 个月

Johns Hopkins University
您将获得的技能: 案例研究, 政治科学, 卫生政策, 计划评估, 健康的社会决定因素, 社区发展, 公共卫生与疾病预防, 文化多样性, 公共卫生, 卫生系统, 健康差异, 社区卫生, 健康促进, 社区与社会工作
混合 · 课程 · 1-3 个月

您将获得的技能: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Performance Analysis, Target Audience, Business
初级 · 专项课程 · 1-3 个月

University of California San Diego
您将获得的技能: Climate Change Mitigation, Energy and Utilities, Social Justice, Social Impact, Community Organizing, Climate Change Adaptation, Environmental Issue, Social Determinants Of Health, International Relations, Sustainable Development, Health Disparities, Pollution Prevention, Social Sciences, Sustainable Technologies, Consumer Behaviour, Environment, Environmental Policy, Media and Communications, Environmental Engineering, Natural Resource Management
初级 · 专项课程 · 3-6 个月

University of Michigan
您将获得的技能: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies
初级 · 课程 · 1-4 周

您将获得的技能: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 文案写作, 营销材料, 产品知识, 写作与编辑, Prompt Engineering, ChatGPT, 目标受众, 价值主张, 用户研究, 营销传播
初级 · 指导项目 · 不超过 2 小时
Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
初级 · 课程 · 1-4 周

Alfaisal University | KLD
您将获得的技能: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention
初级 · 课程 · 1-4 周