全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Workflow Management, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月

您将获得的技能: Marketing Automation, Marketing Analytics, Return On Investment, Google Ads, Marketing Effectiveness, Marketing Strategies, Content Management Systems, WordPress, Facebook, Hypertext Markup Language (HTML), Software Installation
中级 · 课程 · 1-4 周

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

IESE Business School
您将获得的技能: 冲突管理, 商业分析, 战略营销, 财务管理, 营销策略, 打造品牌, 财务分析, 收益表, 价值主张, 会计, 领导力培养, 跨文化能力, 管理团队, 金融, 财务敏锐性, 财务数据, 营销, 金融报表, 财务报表分析
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

您将获得的技能: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 创新, 叙事, 信息技术, 企业战略, 业务转型, 新产品开发, 创造力, 战略思维, 产品生命周期管理, 技术战略, 产品改进, 案例研究, 创造性地解决问题, 营销, 设计思维, 产品管理, 商业分析, 数字化转型, 领导与管理, 构思
初级 · 专项课程 · 3-6 个月

Arizona State University
您将获得的技能: 商务写作, 业务沟通, 营销材料, 管理报告, 电话技能, 会议促进, 商业营销, 营销策划, 促销策略, 销售演示, 集思广益, 谈判, 英语, 采购, 商务信函, 营销传播, 业务规划, 广告, 营销, 销售技巧
中级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: 沟通策略, 业务沟通, 简明扼要, 商务写作, 编辑, 说服沟通, 目标受众, 语法, 演讲, 新闻发布, 商务信函, 全球营销, 沟通, 写作, 虚拟团队, 撰写报告, 校对
初级 · 课程 · 1-4 周

您将获得的技能: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
中级 · 专项课程 · 1-3 个月