整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Adobe Express, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Social Media, Content Creation, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Color Theory, Storytelling, Branding
初级 · 专业证书 · 3-6 个月

IBM
您将获得的技能: 生成式人工智能, 负责任的人工智能, 风险缓解, 业务逻辑, 机器人, 自然语言处理
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking
混合 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 客户洞察, 市场调查, 营销分析, 数据驱动的决策制定, 消费者行为, 数据收集, 描述性分析, 预测分析, 工艺优化, 客户分析, 商业分析, 回归分析, 分析
混合 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Dashboard, Data Warehousing, SQL, Data Presentation, Data Visualization, Interactive Data Visualization, Data Security, Data Migration, Database Design, Data Governance, MySQL, Data Store, Data Management, Relational Databases, Databases, Exploratory Data Analysis, Data Architecture, Excel Formulas, Business Intelligence
初级 · 专业证书 · 3-6 个月

California Institute of the Arts
您将获得的技能: Active Listening, Empathy, Assertiveness, Communication, Business Communication, Interpersonal Communications, Planning, Goal Setting, Mindfulness, Public Speaking, Influencing, Leadership, Business Leadership, Presentations, Team Building, Empowerment, Executive Presence, Non-Verbal Communication, Teamwork, Initiative and Leadership
初级 · 课程 · 1-4 周

您将获得的技能: Computer Networking, Network Troubleshooting, Network Administration, TCP/IP, Network Protocols, Network Routing, Dynamic Host Configuration Protocol (DHCP), Virtual Private Networks (VPN), Network Security, Wireless Networks, Network Model, Data Integrity
初级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
初级 · 课程 · 1-4 周