全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

您将获得的技能: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
初级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Production Process, Operational Analysis, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Strategy
初级 · 专项课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 管理, 价值主张, 资源分配, 战略思维, 企业财务, 组织战略, 企业战略, 兼并与收购, 利益相关者管理, 环境、社会和公司治理(ESG), 商业道德, 企业可持续发展, 增长战略, 商务, 战略伙伴关系, 新业务开发, 战略决策, 全球营销
攻读学位
中级 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Digital Media Strategy, Marketing, Global Marketing, Media Strategy, Customer Engagement, Content Performance Analysis, Consumer Behaviour
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 社交网络分析, 营销策略, 专业网络, 社交媒体营销, 实时数据, 社交媒体战略, 目标受众, 社交媒体, 数字化转型, 市场分析
混合 · 课程 · 1-4 周

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
高级设置 · 课程 · 1-4 周

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月

Meta
您将获得的技能: 在线广告, 性能分析, Facebook, 数字广告, 社交媒体营销, 广告, 目标受众, 付费媒体, 营销预算, 投标, Instagram, 预算管理, 社交媒体, 内容性能分析, 广告活动, 营销活动经理
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
中级 · 专项课程 · 1-3 个月

Arizona State University
您将获得的技能: 集思广益, 销售演示, 会议促进, 促销策略, 营销, 电话技能, 商务写作, 广告, 谈判, 业务沟通, 英语, 营销材料, 商务信函, 销售技巧, 业务规划, 采购, 管理报告, 营销传播, 营销策划, 商业营销
中级 · 专项课程 · 3-6 个月

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周

Meta
您将获得的技能: 在线广告, 文案写作, 内容创作, 社交媒体内容, 付费媒体, Facebook, 数字广告, 信息隐私, 社交媒体营销, Instagram, 营销, 数据收集, 社交媒体战略, 营销材料, 广告, 品牌管理, 广告活动, 营销活动经理, 社交媒体, 社交媒体活动
初级 · 课程 · 1-3 个月