社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Arizona State University
您将获得的技能: Telephone Skills, Greeting Customers, Business Correspondence, Business Communication, Scheduling, Vocabulary, Rapport Building, Verbal Communication Skills, Professional Networking, Cultural Diversity, Language Learning
混合 · 课程 · 1-3 个月

您将获得的技能: Campaign Management, Social Media, Digital Marketing, Social Media Marketing, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Performance Analysis, Competitive Analysis, Global Marketing, Facebook, Advertising, LinkedIn, Business Strategy
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: 客户洞察, 营销策略, 文案写作, 营销分析, A/B 测试, ChatGPT, Prompt Engineering, 生成式人工智能, 营销, 内容创作, 广告, 社交媒体内容
初级 · 指导项目 · 不超过 2 小时

IESE Business School
您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 数据叙事, ChatGPT, 沟通, 生成式人工智能, 内容创作, 技术交流, 信息图表, 设计元素和原则, 流程制图, 目标受众, 数据可视化
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation
混合 · 课程 · 1-4 周

您将获得的技能: Social Media, Social Media Marketing, Instagram, Video Editing, Professional Development, Customer Engagement, Branding, Marketing Collateral, Portfolio Management, Creativity
混合 · 课程 · 1-4 周

The Hong Kong University of Science and Technology
您将获得的技能: 数据收集, 概率与统计, 统计分析, 道德标准与行为, 调查, 定性研究, 学术指导, 样本量的确定, 高等教育, 研究方法, 研究设计, 研究, 社会科学
初级 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Customer Analysis, Campaign Management, Digital Advertising
初级 · 课程 · 1-4 周