品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Universidad Nacional Autónoma de México
您将获得的技能: Delegation Skills, Supervision, Organizational Skills, Management Training And Development, Organizational Strategy, Leadership Development, Strategic Planning, Team Leadership, Leadership, Empathy & Emotional Intelligence, Emotional Intelligence, Quality Management, Organizational Leadership, Time Management, Team Motivation, Strategic Leadership, Creative Problem-Solving, Business Planning, Brainstorming, Coaching
初级 · 专项课程 · 3-6 个月
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: Game Theory, Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Opportunities, Go To Market Strategy, Market Dynamics, New Product Development, Market Analysis, Product Design, Innovation
混合 · 课程 · 1-3 个月

Yonsei University
您将获得的技能: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 竞争分析, 组织领导力, 企业战略, 商务, 员工辅导, 战略思维, 业务领导, 战略领导力, 组织战略, 人才发展, 团队领导, 业务规划, 领导与管理, 工商管理, 企业管理, 问责制, 领导力培养, 战略规划, 管理培训与发展
初级 · 课程 · 1-4 周

Adobe
您将获得的技能: Adobe 萤火虫, 色彩理论, 创意设计, 内容创作, 生成式 AI 代理, 视觉设计, Adobe Express, 负责任的人工智能, 排版, 布局设计, 平面设计, 图形和视觉设计软件, 数字设计, 徽标设计, 用户界面和用户体验(UI/UX)设计
初级 · 课程 · 1-4 周

Council on Foreign Relations
您将获得的技能: International Finance, Policty Analysis, Research, and Development, Negotiation
初级 · 课程 · 1-3 个月

您将获得的技能: Closing (Sales), Overcoming Objections, Consultative Selling, Sales, Solution Selling, Sales Presentations, Sales Strategy, Sales Process, Communication, Sales Prospecting, Negotiation, Customer Engagement, Business Ethics, Customer Relationship Management (CRM) Software, Relationship Building, Personalized Service
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Adobe Firefly, Adobe Acrobat, Content Creation, Digital Publishing, Storytelling, AI Workflows, Responsible AI, Content Strategy, digital literacy, Content Management, Visual Design, Automation
中级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Social Media Campaigns, Brand Awareness, Customer Engagement
初级 · 课程 · 1-4 周