Social Media Marketing

社交媒体营销是一种数字营销策略,它利用各种社交媒体平台与目标受众进行联系、互动和沟通。Coursera 的社交媒体营销目录教您如何有效利用这些平台来提高品牌知名度、增加网站流量和促进客户参与。您将学习如何建立一个强大的社交媒体战略,获得创建和推广吸引人的内容的专业知识,了解如何衡量和分析社交媒体指标,并熟悉各种社交媒体工具和技术。这些知识将使您能够精心策划引人注目的社交媒体活动,引起受众的共鸣,提高您的数字营销技能,并在快速发展的数字环境中保持领先地位。
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找到最适合您目标的社交媒体营销课程

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 消费者行为, 在线广告, 付费媒体, Instagram, 社交媒体营销, Facebook, 内容性能分析, 社交媒体战略, 广告, 数字广告, 推动参与, 品牌意识, 广告活动, 目标受众, 营销传播, 社交媒体, 网络分析

  • 状态:免费试用

    您将获得的技能: 搜索引擎优化, 内容营销, 网络分析和 SEO, 社交媒体营销, 搜索引擎营销, 目标受众, 关键词研究, 品牌意识, 社交媒体战略, 数字媒体战略, 建立关系, 影响, 内容战略, 社交媒体, 内容创作

  • 您将获得的技能: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts

  • 状态:预览

    您将获得的技能: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Digital Media Strategy, Social Media Strategy, Content Creation, Drive Engagement, ChatGPT, Automation, Creativity, Customer Engagement, Artificial Intelligence, Analytics

  • 您将获得的技能: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Online Advertising, Animations, Design, Brand Awareness

  • 状态:免费

    您将获得的技能: Timelines, Google Gemini, Calendar Management, Scheduling, Google Sheets, Project Management Software, Social Media Marketing, Team Management, Content Creation, Social Media Strategy

  • 您将获得的技能: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

  • 您将获得的技能: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

  • 状态:免费试用

    Northwestern University

    您将获得的技能: 营销策略, 社交网络分析, 专业网络, 数字化转型, 目标受众, 社交媒体战略, 社交媒体营销, 市场分析, 内容战略, 社交媒体

  • 您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

  • 状态:新
    状态:免费试用

    您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing

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  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea