Search Engine Optimization

搜索引擎优化(SEO)是一种数字营销策略,侧重于提高网站在搜索引擎结果页面中的可见度,以增加流量并吸引潜在客户。Coursera 的 SEO 目录向您传授成功 SEO 背后的原理和技术。您将学习如何进行关键词研究、针对搜索引擎优化网站结构和内容、实施链接建设策略,并了解 SEO 在数字营销中的作用。您还将深入学习用于监控网站性能和做出数据驱动决策的分析工具。通过掌握 SEO,您将有能力提高网站的知名度,接触到更广泛的受众,并增强您的营销技能。
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    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    此角色有 US$53,900 工资中位数¹.

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

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