Integrated Marketing Communications

整合营销传播(IMC)是一种战略方法,可确保将所有形式的传播和信息精心地联系在一起,从而创造无缝、统一的客户体验。Coursera 的 IMC 技能目录指导您在各种营销渠道之间建立有效的沟通。您将了解到一致的品牌声音的重要性、不同媒体在传达信息中的作用,以及整合公关、广告、直销、社交媒体和促销的策略。对 IMC 细致入微的理解将帮助您创建引人注目的协调活动,与目标受众产生共鸣,推动业务增长。
8凭据
4个在线学位
28门课程

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浏览整合营销传播课程目录

  • 状态:新
    状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

  • 状态:免费试用

    Northwestern University

    您将获得的技能: A/B 测试, 关键绩效指标 (KPI), 信息隐私, 业务指标, 计划管理, 整合营销传播, 客户参与, 投资回报, 营销, 社交媒体营销, 法律, 绩效衡量, 营销效果, 社交媒体战略, 社交媒体, 企业对消费者

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

  • 状态:预览

    您将获得的技能: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

  • 状态:预览

    您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

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  • IE Business School
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  • University of Colorado Boulder
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