Google Analytics

Google Analytics 是 Google 提供的一项 Web 分析服务,用于跟踪和报告网站流量。Coursera 的 Google Analytics 目录教您如何理解、解释和利用数据做出明智的商业决策。您将学习如何 Set 和自定义跟踪 Code、创建和解释分析报告、理解关键指标和维度,并利用这些数据优化网站性能和推动战略营销计划。您还将获得使用 Google Analytics 工具进行市场调研、SEO 和受众细分的能力,从而提高您的数字营销和数据分析能力。
8凭据
21门课程

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

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  • 此角色有 US$121,216 工资中位数¹.

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    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

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探索 Google Analytics 课程目录

  • 您将获得的技能: Data Cleansing, SQL, Data Quality, Data Transformation, Big Data, Metadata Management, Query Languages, Google Cloud Platform, Data Analysis, Google Analytics

  • 您将获得的技能: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

  • 您将获得的技能: Google Cloud Platform, MLOps (Machine Learning Operations), Predictive Modeling, Google Analytics, Data Processing, Cloud Computing, Analytics, Cloud Storage, Predictive Analytics, Machine Learning, Advanced Analytics, Data Management

  • 您将获得的技能: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Exploratory Data Analysis, Google Analytics

  • 您将获得的技能: SQL, Data Validation, Data Access, Query Languages, Data Mining, Data Analysis, Google Analytics

  • 您将获得的技能: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL

  • 您将获得的技能: Data Manipulation, Data Processing, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Cloud Platform, Google Analytics

  • 状态:预览

    University of Maryland, College Park

    您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

  • 您将获得的技能: Data Processing, Database Management, SQL, Google Cloud Platform, Databases, Performance Tuning, Google Analytics

  • 您将获得的技能: Data Warehousing, SQL, Data Management, Database Management, Google Cloud Platform, Data Integration, Data Migration, Big Data, Data Import/Export, Data Storage, Google Analytics

  • 状态:免费试用

    您将获得的技能: Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Information Architecture, Content Strategy, Content Creation, User Experience

  • 状态:新
    状态:预览

    您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

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