Google Analytics 课程可以帮助您学习数据解析、用户行为分析、转换优化和报告技术。您可以掌握解读指标、创建 Dashboard 和设定目标以衡量成功的技能。许多课程都会介绍 Google Tag Manager 和 Google Data Studio 等工具,这些工具可以提高您将数据可视化和自动跟踪流程的能力,使您更容易从解析中获得可操作的见解。

University of Virginia
您将获得的技能: 回归分析, 消费者行为, 客户分析, 战略营销, 营销策略, 营销分析, 营销预算, 数据驱动的决策制定, 投资回报, 资源分配, 统计分析, 品牌管理, A/B 测试, 预测分析, 营销效果, 客户洞察
初级 · 课程 · 1-3 个月

IBM
您将获得的技能: SQL, 生成式人工智能, 无监督学习, 数据叙事, 数据可视化软件, 交互式数据可视化, Plotly, 专业网络, 探索性数据分析, Model Evaluation, 网页抓取, 数据导入/导出, 数据操作, 数据展示, 数据扫盲, Jupyter, 数据分析, 监督学习, 仪表板, 数据可视化
攻读学位
初级 · 专业证书 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据可视化软件, Power BI, 数据叙事, 营销分析, 信息图表, 数据收集, 会计, AI 个性化服务, 分类算法, 分析, Data Governance, 数据质量, 内部控制, 数据管理, Data Management, 商业分析, 机器学习, 数据扫盲, 数据分析, 数据可视化
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: 数据整理, 数据可视化软件, 探索性数据分析, 微软Excel, 数据叙事, 交互式数据可视化, 闪亮(R 套件), Ggplot2, 分析技能, 数据库设计, 统计可视化, 网页抓取, Excel 公式, 统计分析, 数据操作, 数据展示, 数据分析, 关系数据库, 仪表板, 数据可视化
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Data Visualization, Gemini, Spreadsheet Software, Data Analysis, Trend Analysis, Data-Driven Decision-Making, Big Data, Artificial Intelligence, Generative AI, Responsible AI
初级 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Content Performance Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Performance Analysis, Data Analysis, Performance Metric, Data-Driven Decision-Making
初级 · 课程 · 3-6 个月

您将获得的技能: Data Storytelling, Data Visualization, Statistical Hypothesis Testing, Data Visualization Software, Interactive Data Visualization, Data Presentation, Health Informatics, Data Analysis, Healthcare Ethics, Technical Communication, Supervised Learning, Looker (Software), Statistical Analysis, Statistics, Predictive Analytics, Health Care, Healthcare Industry Knowledge, Data Literacy, Health Technology, Regression Analysis
中级 · 专项课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Marketing Effectiveness, Marketing Strategies, Search Engine Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Search Engine Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis, Advertising Campaigns, Model Evaluation
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Web Analytics and SEO, Search Engine Optimization, Google Analytics, Content Performance Analysis, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Dashboard, Ad Hoc Analysis, Data-Driven Decision-Making, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
中级 · 课程 · 3-6 个月

您将获得的技能: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Marketing Analytics, Content Strategy, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Marketing Strategies, Process Optimization, Multimedia
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Channel, Case Studies, Data Presentation, Data-Driven Decision-Making, Business Metrics, Stakeholder Communications, Report Writing, Performance Metric
中级 · 课程 · 1-4 周

您将获得的技能: Dashboard, Marketing Analytics, Performance Analysis, Business Intelligence, Performance Measurement, Marketing Effectiveness, Web Analytics, Interactive Data Visualization, Marketing Strategies, Business Marketing, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Process Improvement and Optimization, Performance Improvement, Gap Analysis, Analytics
初级 · 课程 · 1-4 周