Google Analytics 课程可以帮助您学习数据解析、用户行为分析、转换优化和报告技术。您可以掌握解读指标、创建 Dashboard 和设定目标以衡量成功的技能。许多课程都会介绍 Google Tag Manager 和 Google Data Studio 等工具,这些工具可以提高您将数据可视化和自动跟踪流程的能力,使您更容易从解析中获得可操作的见解。
University of Illinois Urbana-Champaign
您将获得的技能: 商业分析, 分类算法, 数据管理, Data Management, 数据分析, 机器学习, 数据质量, 数据可视化软件, AI 个性化服务, 数据收集, 分析, 会计, 信息图表, 营销分析, 数据扫盲, 数据叙事, 数据可视化, Power BI, 内部控制, Data Governance
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Data Collection, Data Validation, Marketing Effectiveness
中级 · 课程 · 3-6 个月

您将获得的技能: 微软Excel, 数据操作, 统计可视化, 数据可视化软件, 关系数据库, 交互式数据可视化, 数据整理, 数据展示, 仪表板, Ggplot2, 数据库设计, 分析技能, 统计分析, 闪亮(R 套件), 网页抓取, Excel 公式, 探索性数据分析, 数据叙事, Rmarkdown, 数据可视化
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
中级 · 指导项目 · 不超过 2 小时

University of Virginia
您将获得的技能: 回归分析, 消费者行为, 营销策略, 营销预算, 数据驱动的决策制定, 统计分析, 投资回报, 客户洞察, 客户分析, 营销分析, 预测分析, 战略营销, 资源分配, 品牌管理, A/B 测试, 营销效果
初级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Content Performance Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Performance Analysis, Data Analysis, Performance Metric, Data-Driven Decision-Making
初级 · 课程 · 3-6 个月

您将获得的技能: Data Storytelling, Data Visualization, Statistical Hypothesis Testing, Data Visualization Software, Interactive Data Visualization, Data Presentation, Health Informatics, Data Analysis, Healthcare Ethics, Technical Communication, Supervised Learning, Looker (Software), Statistical Analysis, Statistics, Predictive Analytics, Health Care, Healthcare Industry Knowledge, Data Literacy, Health Technology, Regression Analysis
中级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Channel, Case Studies, Data Presentation, Data-Driven Decision-Making, Business Metrics, Stakeholder Communications, Report Writing, Performance Metric
中级 · 课程 · 1-4 周

您将获得的技能: Dashboard, Marketing Analytics, Performance Analysis, Business Intelligence, Performance Measurement, Marketing Effectiveness, Web Analytics, Interactive Data Visualization, Marketing Strategies, Business Marketing, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Process Improvement and Optimization, Performance Improvement, Gap Analysis, Analytics
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Marketing Effectiveness, Marketing Strategies, Search Engine Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Search Engine Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis, Advertising Campaigns, Model Evaluation
初级 · 课程 · 1-3 个月

您将获得的技能: Data Visualization, Generative AI, Oral Expression, Large Language Modeling, Ideation, Artificial Intelligence, Scenario Testing, Business Correspondence, Productivity, Complex Problem Solving, Report Writing, Organizational Skills, Solution Design, Document Management, Critical Thinking, Software Versioning, Context Management, Machine Learning
初级 · 专项课程 · 1-4 周