Google Ads 课程可以帮助您学习关键字研究、广告创建、广告系列管理和性能分析。您可以掌握预算分配、受众定位和 A/B Testing 方面的技能,从而优化您的广告工作。许多课程都会介绍 Google Ads Editor 和 Google Analytics 等工具,这些工具支持跟踪广告活动的成功与否并了解用户行为。

您将获得的技能: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
初级 · 指导项目 · 不超过 2 小时

Alex Genadinik
您将获得的技能: Instagram, Facebook, TikTok, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Social Media Management, Search Engine Optimization, Advertising, Marketing, Advertising Campaigns, Social Media Campaigns, Digital Advertising, Sales Presentation, Web Analytics and SEO, Marketing Automation, Drive Engagement, Case Studies
初级 · 专项课程 · 3-6 个月

您将获得的技能: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Performance marketing, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 期望管理, A/B 测试, 预测, 关键绩效指标 (KPI), 设定目标, 内容性能分析, 内部审计, 关键词研究, 搜索引擎优化, 关系管理, 竞争分析, 搜索引擎营销, 营销, 内容战略, 内容创作, 网络分析和 SEO, 内容营销
中级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
高级设置 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
初级 · 指导项目 · 不超过 2 小时

Alex Genadinik
您将获得的技能: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement
混合 · 课程 · 1-4 周

您将获得的技能: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Marketing, TikTok, Advertising, Digital Advertising
初级 · 专项课程 · 3-6 个月

Alex Genadinik
您将获得的技能: Search Engine Optimization, Web Analytics and SEO, Social Media Strategy, Social Media Marketing, Marketing, Video Production, Marketing Strategies, Content Creation, Paid media, Content Strategy, Advertising Campaigns, Brand Marketing, Live Streaming
混合 · 课程 · 3-6 个月