Business Marketing

商业营销是个人、组织或公司向其他企业或组织推广其产品或服务的实践。Coursera 的商业营销目录向您传授专为企业对企业业务定制的战略营销概念。您将学习到从市场细分和目标定位、品牌建设、客户关系管理到数字营销技术的方方面面。您将深入了解企业销售的复杂性,探索定价和价值主张的关键策略,并了解如何利用数据做出战略性营销决策。这些知识将使您有能力在任何组织中推动业务增长和客户参与。
10凭据
1个在线学位
45门课程

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“business marketing” 的结果

  • 状态:预览

    您将获得的技能: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

  • 状态:预览

    Rutgers the State University of New Jersey

    您将获得的技能: 区块链, 人工智能, 改善客户体验, 新兴技术, 数字化转型, 业务转型, 增强现实与虚拟现实(AR/VR), 数据伦理, 技术战略, 市场趋势, 客户参与, 留住客户, 物联网, 商业道德, 商业营销, 跨职能合作, 客户关系管理 (CRM) 软件, 商业技术, 金融科技

  • 状态:预览

    IESE Business School

    您将获得的技能: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Communication Strategies

  • 您将获得的技能: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

  • 状态:预览

    您将获得的技能: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing

  • 您将获得的技能: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Data Sharing, Creative Design, Editing, Marketing Design, Marketing

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: 冲突管理, 组织战略, 案例研究, 战略营销, 销售, 营销策划, 商业营销, 销售策略, 销售管理, 产品推广, 差距分析, 产品规划, 营销, 跨职能合作

  • 状态:预览

    您将获得的技能: Market Research, Telephone Skills, Business Communication, Business Marketing, Cultural Sensitivity, Hospitality, Business Correspondence, Negotiation, Language Competency, Business, Events and Conferences, Customer Relationship Building, Presentations, Vocabulary

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: 数字化转型, 营销策略与技巧, 人工智能, 信息隐私, 企业战略, 客户体验战略(CX), 变革管理, 设计思维, 用户关系管理, 营销分析, 商业营销, 竞争情报, 商业道德, 负责任的人工智能

  • 状态:新
    状态:预览

    University of Maryland, College Park

    您将获得的技能: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, New Business Development, Case Studies, Legal Research

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主要合作伙伴

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