全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

University of Maryland, College Park
您将获得的技能: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning
初级 · 课程 · 1-4 周

您将获得的技能: Data Presentation, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence
中级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation
混合 · 课程 · 1-4 周

您将获得的技能: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Automation, Creativity, Customer Engagement, Analytics
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Style Guides, Marketing Design, Color Theory, Graphic Design, Design Elements And Principles, Branding, Marketing
初级 · 指导项目 · 不超过 2 小时
Kennesaw State University
您将获得的技能: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Planning, Marketing Channel, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: 内容创作, 营销自动化, 谷歌工作表, 应用编程接口 (API), Prompt Engineering, 数字化营销, 日历管理, 项目管理, 自动化, 品牌管理, 内容战略, ChatGPT
中级 · 指导项目 · 不超过 2 小时

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Strategic Marketing, Brand Marketing
初级 · 专项课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

您将获得的技能: Logo Design, Canva (Software), Marketing Design, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Aesthetics, Design, Digital Marketing
初级 · 指导项目 · 不超过 2 小时