全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

IESE Business School
您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management
混合 · 课程 · 1-3 个月

您将获得的技能: Responsible AI, Digital Advertising, Online Advertising, Email Marketing, Generative AI, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, Search Engine Marketing, E-Commerce
中级 · 课程 · 1-3 个月
Universidade de São Paulo
您将获得的技能: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
初级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: 营销策略, 营销分析, A/B 测试, 内容创作, 生成式人工智能, 营销, Prompt Engineering, ChatGPT, 社交媒体内容, 客户洞察, 广告, 文案写作
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)
初级 · 课程 · 1-3 个月

Universidades Anáhuac
您将获得的技能: Regression Analysis, Marketing Analytics, Statistical Software, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Business Analytics, Correlation Analysis, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Marketing, Market Research, Consumer Behaviour, Microsoft Excel
初级 · 课程 · 1-3 个月

Board Infinity
您将获得的技能: Customer Analysis, Campaign Management, Digital Advertising
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Unsupervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Python Programming
攻读学位
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 数据叙事, 内容创作, 生成式人工智能, ChatGPT, 信息图表, 技术交流, 流程制图, 目标受众, 设计元素和原则, 沟通, 数据可视化
中级 · 课程 · 1-4 周

您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
初级 · 指导项目 · 不超过 2 小时