整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Real Madrid Graduate School Universidad Europea
您将获得的技能: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Podcasting, Social Media Content, Email Marketing, Copywriting, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Content Creation, Data-Driven Decision-Making, Analysis, Scalability
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: 数据叙事, ChatGPT, 沟通, 生成式人工智能, 内容创作, 技术交流, 信息图表, 设计元素和原则, 流程制图, 目标受众, 数据可视化
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Transfer Learning, Text Mining, Model Evaluation, Predictive Modeling, Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Classification Algorithms, Artificial Neural Networks, Performance Metric
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
初级 · 指导项目 · 不超过 2 小时
Universidade de São Paulo
您将获得的技能: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Marketing Strategies, Customer Relationship Building, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 客户洞察, 营销策略, 文案写作, 营销分析, A/B 测试, ChatGPT, Prompt Engineering, 生成式人工智能, 营销, 内容创作, 广告, 社交媒体内容
初级 · 指导项目 · 不超过 2 小时