品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Capitals Coalition
您将获得的技能: Stakeholder Engagement, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Business Risk Management, Sustainable Business, Business Valuation, Sustainability Reporting, Natural Resource Management, Human Capital, Social Impact, Case Studies, Needs Assessment, Decision Making
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

Google Cloud
您将获得的技能: Google Gemini, Generative AI, Google Cloud Platform, AI Security, AI Product Strategy, Responsible AI, AI Enablement, Data Governance, Cloud Computing, Decision Making, Business Solutions, Artificial Intelligence, MLOps (Machine Learning Operations)
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Dashboard, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Exploratory Data Analysis, Trend Analysis, Retail Sales, Data Import/Export, System Configuration
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Google Ads, Marketing Effectiveness, A/B Testing, Apache Hadoop, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Storytelling, Canva (Software), Visual Design, Case Studies, Content Creation, Digital Design, Portfolio Management, Design Strategies, Layout Design, Project Documentation, Graphic and Visual Design, Planning, Strategic Planning, Critical Thinking and Problem Solving, Goal Setting
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience
初级 · 指导项目 · 不超过 2 小时

Google Cloud
您将获得的技能: Prompt Engineering, Retrieval-Augmented Generation, Generative AI Agents, Generative AI, AI Enablement, AI Product Strategy, Tool Calling, Google Cloud Platform, Organizational Strategy, Business Transformation, Innovation, Customer Engagement
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement
中级 · 指导项目 · 不超过 2 小时

Google Cloud
您将获得的技能: Responsible AI, Prompt Engineering, Generative AI, AI Enablement, Artificial Intelligence, Google Cloud Platform
初级 · 课程 · 1-3 个月

Google Cloud
您将获得的技能: Google Gemini, Generative AI, Google Cloud Platform, AI Product Strategy, Cloud Infrastructure, Responsible AI, Artificial Intelligence, Model Deployment, MLOps (Machine Learning Operations)
初级 · 课程 · 1-3 个月