广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Tecnológico de Monterrey
您将获得的技能: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing
中级 · 专项课程 · 1-3 个月

您将获得的技能: 仪表板, 数据叙事, 数据分析, 演讲, 数据展示, 客户分析, 建设性反馈, Microsoft PowerPoint, 透视表和图表, 目标受众, 商业分析, 数据可视化, 业务咨询, 微软Excel
初级 · 课程 · 1-3 个月

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

您将获得的技能: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Content Marketing, Writing, Target Audience
中级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Marketing Psychology, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy
中级 · 课程 · 1-3 个月

Michigan State University
您将获得的技能: 企业战略, 业务, 商业开发, 小型企业会计, 商务, 数字广告, 产品开发, 会计, 法律风险, 业务规划, 创业, 运营管理, 现金流量, 金融报表, 新业务开发, 商业法, 营销
混合 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
中级 · 指导项目 · 不超过 2 小时

Macquarie University
您将获得的技能: Persuasive Communication, Overcoming Objections, Influencing, Rapport Building, Storytelling, Meeting Facilitation, Leadership, Presentations, Communication, Public Speaking, Verbal Communication Skills, Relationship Building, Trustworthiness, Target Audience, Non-Verbal Communication, Empathy
混合 · 课程 · 1-3 个月