品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Coursera
您将获得的技能: Sustainable Business, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainability Standards, Sustainable Development, Corporate Strategy, Climate Change Mitigation, Business Ethics, Environmental Management Systems, Business Operations, Operational Efficiency, Supply Chain Planning, Risk Analysis, Key Performance Indicators (KPIs)
初级 · 课程 · 1-4 周

AI Business School
您将获得的技能: Prompt Engineering, Generative AI, Project Design, Training Programs, AI Enablement, Artificial Intelligence, Brainstorming, Marketing Analytics, Personalized Service, Content Creation
中级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Digital Transformation, Business Transformation, Customer experience strategy (CX), Data Strategy, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Business Analytics, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Forecasting, Competitive Analysis
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
初级 · 课程 · 1-4 周

您将获得的技能: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Verbal Communication Skills, Prospecting and Qualification, Inside Sales, Phone Sales, Cold Calling, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Sales Process, Empathy, Rapport Building, Cross-Channel Marketing, Active Listening
初级 · 课程 · 1-3 个月

您将获得的技能: Storyboarding, Video Production, Adobe Express, Storytelling, Video Editing, Social Media Strategy, Content Creation, Cinematography, Style Guides, Creativity
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Problem Solving, Logical Reasoning, Deductive Reasoning, Analytical Skills, Critical Thinking, Complex Problem Solving, Applied Mathematics, Arithmetic, Computational Logic, Strategic Thinking, Decision Making, Geometry
初级 · 课程 · 1-3 个月

SkillUp
您将获得的技能: Systems Design, Business Process Modeling, Data Flow Diagrams (DFDs), Systems Analysis, Data Modeling, Digital Transformation, Business Process, Risk Management, Workflow Management, Systems Architecture, Business Analysis, Solution Design, Enterprise Resource Planning, Information Technology, Process Flow Diagrams, Prototyping, Computer Science, Agile Methodology, Product Lifecycle Management, Business Communication
中级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: 编辑, 内容创作, 搜索引擎优化, 生成式人工智能, 写作, 网络分析和 SEO, 关键词研究, 内容战略, 内容开发与管理, 网页内容, 博客, AI 赋能
初级 · 指导项目 · 不超过 2 小时

University of California, Irvine
您将获得的技能: Business Writing, Negotiation, Entrepreneurship, Communication, Time Management, Project Management, Leadership and Management, Problem Solving, Professional Development, Finance, Presentations, Business Research, Business Consulting, Critical Thinking, Peer Review
混合 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)
初级 · 课程 · 1-4 周