整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

Meta
您将获得的技能: 营销分析, 数字化营销, 专业网络, 统计分析, 注册, 面试技巧, 数据分析, 社交媒体营销
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数据叙事, 数据收集, 趋势分析, 消费者行为, 数字化营销, 欺诈检测, 营销分析, 商业分析, 营销, 网络分析, 在线广告, 信息隐私, 案例研究, MarTech, 营销策划, 分析, 数据分析
攻读学位
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Business Analytics, Marketing Analytics, Strategic Thinking
初级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 文化多样性, 市场机遇, 文化敏感性, 营销, 打造品牌, 营销管理, 营销策划, 产品推广, 产品营销, 全球营销, 市场分析, 品牌管理, 营销策略, 战略规划
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初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
攻读学位
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
初级 · 指导项目 · 不超过 2 小时

University of Virginia Darden School Foundation
您将获得的技能: 消费者行为, AI 个性化服务, 内容营销, 搜索引擎营销, 客户洞察, 营销分析, 数字化营销, 点击付费广告, 生成式人工智能, Google 广告, 大型语言模型, 关键词研究, 角色开发, 客户体验战略(CX), 营销策略
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
初级 · 指导项目 · 不超过 2 小时

Real Madrid Graduate School Universidad Europea
您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence
初级 · 专项课程 · 3-6 个月