广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

University of California, Irvine
您将获得的技能: 营销策略, 搜索引擎优化, 内容营销, 用户关系管理, 在线广告, 网络分析和 SEO, 数字化营销, 点击付费广告, 社交媒体战略, 消费者行为, 关键词研究, 叙事, 品牌管理, 搜索引擎营销, 营销传播, 社交媒体
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Copywriting, Advertising, Marketing Materials, Promotional Materials, Layout Design, Marketing Design, Writing, Graphic and Visual Design, Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Customer Engagement
初级 · 课程 · 1-3 个月

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周
INSEAD
您将获得的技能: 市场机遇, 案例研究, 企业战略, 竞争分析, 同行评审, 解决方案设计, 目标受众, 区块链, 业务建模, 新业务开发, 价值主张, 市场分析, 市场调查, 商业分析
中级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 客户洞察, 数据叙事, 数字化营销, Microsoft PowerPoint, 数据可视化软件, 数据综合, 社交媒体营销, 目标受众, 语言交流技能, 营销, 演讲, 数据分析, 市场分析, 战略营销, 广告, 市场调查
中级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

Adobe
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: 客户分析, 可行性研究, 利益相关者管理, 项目范围界定, 社会影响, 构思, 需求评估, 竞争分析, 商业研究, 目标受众, 新业务开发, 成本估算, 创业, 可持续发展
混合 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月

Universidad de Palermo
您将获得的技能: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting
初级 · 课程 · 1-4 周