数字营销课程可以帮助你学习 SEO 战略、内容创作、社交媒体管理和电子邮件营销技巧。您可以培养受众分析、营销活动优化和品牌故事讲述方面的技能。许多课程都会介绍一些工具,如用于跟踪绩效的 Google Analytics、用于管理社交媒体的 Hootsuite 和用于电子邮件营销的 Mailchimp,向您展示这些技能如何增强您的营销工作。

University of Pennsylvania
您将获得的技能: 数据收集, 市场调查, 数据驱动的决策制定, 营销分析, 客户洞察, 商业分析, 客户分析, 分析, 消费者行为, 描述性分析, 工艺优化, 预测分析, 回归分析
混合 · 课程 · 1-3 个月

Vanderbilt University
您将获得的技能: 面向对象编程(OOP), Prompt Engineering, AI 个性化服务, Matlab, 数据处理, Algorithm, 图像分析, 用户界面(UI), 编程原则, 文件输入/输出, 应用机器学习, 数据可视化软件, 预测建模, 计算机编程, 数学软件, 数字信号处理, 柱状图, 散点图, 数据分析, ChatGPT
初级 · 专项课程 · 3-6 个月

您将获得的技能: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Data Security, Linux Commands, Data Migration, Database Design, Data Governance, MySQL, Database Administration, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Architecture, Data Store
初级 · 专业证书 · 3-6 个月

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
中级 · 专项课程 · 1-3 个月

Meta
您将获得的技能: 沟通, 营销分析, 数字广告, 演讲, 关键绩效指标 (KPI), 社交媒体活动, 数字化营销, Facebook, A/B 测试, 营销, 绩效报告, 社交媒体战略, 数据分析, 社交媒体, 广告活动, 社交媒体营销, 数据展示, 投资回报, 营销效果
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Prompt Engineering, Business Writing, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Copywriting, Email Automation, Writing, Social Media Campaigns, Marketing Communications, Business Ethics, Brainstorming, Content Creation, Content Strategy, Social Media Marketing
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 财务分析, 商业分析, 战略营销, 打造品牌, 营销策略, 价值主张, 财务敏锐性, 领导力培养, 财务数据, 营销, 收益表, 跨文化能力, 冲突管理, 会计, 金融, 财务报表分析, 财务管理, 管理团队, 金融报表
初级 · 专项课程 · 3-6 个月

您将获得的技能: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Data Presentation, Interactive Data Visualization, Project Scoping, Data Visualization, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Prompt Engineering, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Business Requirements
初级 · 专业证书 · 3-6 个月

Duke University
您将获得的技能: 层叠样式表(CSS), Html 和 Css, 调试, 计算思维, 网络开发, 用户界面(UI), Algorithm, Javascript, 计算机编程, 图像分析, 编程原则, 事件驱动编程, 互动设计, 网页设计
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation
初级 · 专项课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

SkillUp
您将获得的技能: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
初级 · 课程 · 1-4 周