文案写作课程可以帮助您学习有说服力的写作技巧、受众分析、品牌声音发展和 SEO 战略。您可以掌握制作引人入胜的标题、构建引人入胜的内容以及优化数字平台文本的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及各种内容管理系统,以简化您的写作流程。

Coursera
您将获得的技能: 生成式人工智能, 内容营销, 文案写作, 内容创作, 关键词研究, 数据科学, 数字内容, 搜索引擎优化, 内容战略, 博客
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing
初级 · 课程 · 1-4 周
您将获得的技能: Energy and Utilities, Mathematical Modeling, Predictive Analytics, Google Gemini, Data-Driven Decision-Making, Forecasting, Analytics, Electrical Systems, Data Analysis, Capacity Management, 3D Modeling, Simulation and Simulation Software, Simulations, Sustainable Technologies, Time Series Analysis and Forecasting, Facility Management, Data Visualization, Artificial Intelligence, Search Engine Optimization
中级 · 课程 · 1-4 周

您将获得的技能: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, UI Components, Data Validation, Search Engine Optimization, Web Applications, JavaScript Frameworks, Back-End Web Development, Authentications, User Interface (UI), React.js, E-Commerce, PostgreSQL, Web Development Tools, Dashboard, TypeScript, Marketing Automation, Product Improvement
中级 · 专项课程 · 3-6 个月

您将获得的技能: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights
初级 · 课程 · 1-4 周

您将获得的技能: Campaign Management, Copywriting, Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Promotional Strategies, Customer Insights, Marketing Materials, Digital Advertising, Marketing, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Video Production
初级 · 课程 · 1-3 个月

您将获得的技能: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Browser Compatibility
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Marketing Automation, Product Improvement, Real Time Data, Driving engagement, Payment Processing and Collection
高级设置 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Web Analytics and SEO, Email Marketing, Digital Communications, E-Commerce, Target Audience
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
中级 · 课程 · 1-4 周