Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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浏览定价策略课程目录

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

  • 状态:免费试用

    Illinois Tech

    您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 留住客户, 搜索引擎优化, 改善客户体验, A/B 测试, 营销策略与技巧, 关键绩效指标 (KPI), 角色开发, 客户参与, 营销分析, 关键词研究, 搜索引擎营销, 数字广告, 社交媒体战略, 点击付费广告, 客户获取管理, 目标受众, 社交媒体, 数字化营销, 营销效果, 网络分析

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

  • 状态:新
    状态:免费试用

    您将获得的技能: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

  • 状态:预览

    您将获得的技能: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning

  • 状态:免费试用

    IE Business School

    您将获得的技能: 营销策略, 目标市场, 营销策略与技巧, 进入市场战略, 品牌战略, 案例研究, 营销分析, 营销预算, 业务规划, 规划, 营销策划, 产品营销, 市场分析, 竞争分析, 损益(P&L)管理

  • 状态:新
    状态:免费试用

    您将获得的技能: Responsible AI, AI Product Strategy, Technology Roadmaps, Organizational Change, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Anthropic Claude, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

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主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • EDUCBA
  • Digital Marketing Institute
  • Kennesaw State University