社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Coursera
您将获得的技能: LinkedIn, Professional Networking, Dashboard, Social Media, Relationship Building, Professionalism
初级 · 指导项目 · 不超过 2 小时

University of Amsterdam
您将获得的技能: 科学方法, 定量研究, 统计假设检验, 数据分析软件, 统计
初级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
初级 · 课程 · 1-4 周

SkillsBooster Academy
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Web Content, Content Performance Analysis, Prompt Engineering Tools
初级 · 课程 · 1-4 周

Northeastern University
您将获得的技能: Agile Software Development, Agile Methodology, Scaled Agile Framework, Agile Project Management, Conflict Management, Leadership, Sprint Planning, Scrum (Software Development), Project Planning, Team Building, Software Development Life Cycle, Software Development, Prioritization, Backlogs, Sprint Retrospectives, Kanban Principles, User Story, Lean Methodologies, Communication
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: 社交媒体内容, 在线广告, 营销心理学, 广告, 文案写作, 内容创作, 目标受众, 生成式人工智能, Prompt Engineering, 博客
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Marketing, Marketing, Driving engagement, Social Media, Project Implementation, Business Process Management
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Content Marketing, Media Strategy, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

您将获得的技能: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
初级 · 课程 · 1-3 个月

您将获得的技能: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation
初级 · 指导项目 · 不超过 2 小时