品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems
初级 · 专项课程 · 1-3 个月

您将获得的技能: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Governance, Compliance Management, Strategic Sourcing, Procurement, Stakeholder Engagement, Ethical Standards And Conduct, Sustainability Reporting, Business Risk Management, Diversity and Inclusion, Innovation
混合 · 课程 · 1-4 周

Northeastern University
您将获得的技能: Competitive Analysis, AI Enablement, Machine Learning, Business Strategy, Business Intelligence, Business Strategies, Organizational Strategy, Business, Strategic Thinking, Market Analysis, Artificial Intelligence, Process Analysis, Value Engineering, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Analytics, Resource Management
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Supply Chain, Logistics, Supply Chain Management, Logistics Management, Supply Chain Planning, Performance Measurement, Transportation Management, Operational Efficiency, Operations Management, Business Operations, Transportation Operations, Supply Chain Systems, E-Commerce, Systems Thinking, Business Planning, Market Analysis, Process Design, Supplier Management, Business, Business Administration
初级 · 专项课程 · 1-3 个月
Vanderbilt University
您将获得的技能: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, Generative AI, AI Enablement, AI Orchestration, AI Product Strategy, Workflow Management, Prompt Engineering Tools, Multimodal Prompts, OpenAI, Agentic systems, AI Personalization, Strategic Decision-Making, Thought Leadership, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Business Strategy
初级 · 专项课程 · 3-6 个月

University of Western Australia
您将获得的技能: Workforce Planning, Recruitment, Recruitment Strategies, Diversity and Inclusion, Human Resource Strategy, Workplace inclusivity, Talent Sourcing, Diversity Awareness, Diversity Programs, Organizational Effectiveness, Talent Acquisition, Job Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Performance Analysis, Target Audience, Business
初级 · 专项课程 · 1-3 个月

University of Virginia
您将获得的技能: 企业战略, 竞争分析, 业务沟通, 演讲, 战略决策, 商业研究, 商务写作, 同行评审, 分析, 商业分析, 项目管理, 组织战略, 撰写报告
混合 · 课程 · 1-3 个月

您将获得的技能: Web Content Accessibility Guidelines, User Experience Design, Design and Product, Digital Design, User Interface (UI), Technical Writing, Usability Testing, Design Research, User Centered Design, Content Creation, Style Guides, Content Strategy, Writing, Information Architecture, Product Design
初级 · 课程 · 1-3 个月

您将获得的技能: Design Thinking, Customer experience strategy (CX), Agile Product Development, Product Strategy, Product Management, User Research, Service Design, Value Propositions, Product Roadmaps, Customer Insights, User Story, Innovation, Market Opportunities, Customer Retention, Growth Strategies, Market Analysis
中级 · 课程 · 1-3 个月