社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

您将获得的技能: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic and Visual Design Software, Graphic Design, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Planning, Collaborative Software, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management
初级 · 指导项目 · 不超过 2 小时

Adobe
您将获得的技能: 设计师, 信息图表, 编辑, 视觉设计, 内容创作, 动画, Adobe Express, 叙事, 多媒体, 数字媒体战略, 网页内容, 平面和视觉设计, 视频制作, 沟通
混合 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Adobe Firefly, Generative AI, Photo Editing, Multimedia, Prompt Engineering, Content Creation, ChatGPT, Marketing Materials, Digital Media Strategy, Video Editing, Logo Design, Automation, E-Commerce
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: 设定目标, 预测, 内部审计, 营销, 关键绩效指标 (KPI), 内容创作, 内容营销, 关键词研究, 关系管理, 搜索引擎优化, 期望管理, 搜索引擎营销, A/B 测试, 竞争分析, 内容战略, 内容性能分析, 网络分析和 SEO
中级 · 课程 · 1-4 周

您将获得的技能: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication
初级 · 课程 · 1-4 周

您将获得的技能: Pinterest, Advertising Campaigns, Advertising, Marketing Budgets, Paid media, Digital Advertising, Marketing, Social Media, Budget Management, Social Media Content
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management
初级 · 课程 · 1-4 周