整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 社交网络分析, 内容营销, 品牌战略, 营销, 社交媒体营销, 叙事, 社交媒体战略, 消费者行为, 推动参与, 营销心理学, 影响, 广告, 营销传播
混合 · 课程 · 1-4 周

Goldman Sachs
您将获得的技能: 市场机遇, 客户分析, 销售流程, 营销分析, 数字化营销, 销售策略, 营销, 营销策划, 营销策略与技巧, 业务指标, 目标市场, 销售, 市场调查, 品牌管理
混合 · 课程 · 1-4 周

Universidades Anáhuac
您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment
初级 · 课程 · 1-3 个月

University of Leeds
您将获得的技能: Integrated Development Environments, Debugging, Microsoft Visual Studio, Unit Testing, Software Development Tools, Development Environment, Version Control
初级 · 课程 · 1-4 周

Icahn School of Medicine at Mount Sinai
您将获得的技能: 生物学, 分析, Data Validation, 生物信息学, 集成测试, 科学与研究, 科学方法, 研究设计, 研究, 系统分析
混合 · 课程 · 1-4 周

您将获得的技能: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding
初级 · 指导项目 · 不超过 2 小时

Universidad de Palermo
您将获得的技能: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Generative AI, ChatGPT, Social Media, Digital Marketing, TikTok, Instagram, Product Design, Artificial Intelligence, Web Design and Development, Video Production
初级 · 课程 · 1-4 周
University of Colorado Boulder
您将获得的技能: 搜索引擎优化, 社交媒体活动, 数字广告, 网络分析和 SEO, 在线广告, 数字化营销, 绩效营销, 营销, 社交媒体营销, Google 广告, 付费媒体, 社交媒体战略, 点击付费广告, 数据伦理, 广告活动, 情境广告, 搜索引擎营销, 广告, 关键词研究, 社交媒体
初级 · 专项课程 · 3-6 个月