社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

您将获得的技能: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Goal Setting, Digital Marketing
中级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Financial Accounting, Business Operations, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Production Process, Operational Analysis, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning
初级 · 专项课程 · 3-6 个月

O.P. Jindal Global University
您将获得的技能: Digital Transformation, Market Dynamics, E-Commerce, Economics, Economic Development, Payment Processing, FinTech, digital literacy, Business Modeling, Data Strategy, Policty Analysis, Research, and Development, Policy Analysis, Innovation, Governance, Emerging Technologies, Cybersecurity, Critical Thinking
初级 · 课程 · 1-3 个月

Universidad Nacional Autónoma de México
您将获得的技能: Learning Management Systems, Digital pedagogy, Student Engagement, Driving engagement, Web Content Accessibility Guidelines, Education Software and Technology
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: 写作, 打造品牌, 叙事, 社交媒体, 媒体关系, 公共关系, 沟通策略, 战略传播, 新闻发布, 品牌战略, 营销传播
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 客户洞察, 生成式人工智能, 电子邮件营销, Prompt Engineering, 营销材料, 社交媒体活动, ChatGPT, AI 个性化服务, 内容创作, 目标受众, 营销分析
中级 · 指导项目 · 不超过 2 小时

University of Amsterdam
您将获得的技能: Social Determinants Of Health, Public Health, Social Impact, Social and Human Services, Gerontology, Health Policy, Vulnerability, Community Health, Disabilities, Qualitative Research, Mental Health, Long Term Care
混合 · 课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月

University of California, Davis
您将获得的技能: A/B 测试, 期望管理, 预测, 竞争分析, 设定目标, 内部审计, 搜索引擎营销, 内容创作, 关系管理, 内容营销, 关键词研究, 搜索引擎优化, 内容性能分析, 关键绩效指标 (KPI), 内容战略, 营销, 网络分析和 SEO
中级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Workflow Management, Generative AI, Content Management, Analytics
中级 · 专项课程 · 1-3 个月

您将获得的技能: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
初级 · 指导项目 · 不超过 2 小时