文案写作课程可以帮助您学习有说服力的写作技巧、受众分析、品牌声音发展和 SEO 战略。您可以掌握制作引人入胜的标题、构建引人入胜的内容以及优化数字平台文本的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及各种内容管理系统,以简化您的写作流程。

您将获得的技能: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Photo/Video Production and Technology, Post-Production, Content Creation, Adobe Premiere, Motion Graphics, Adobe After Effects, Media Production, Cinematography, TikTok, Driving engagement, Writing, File Management, Timelines, Apple software proficiency, Planning
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: Large Language Modeling, Generative AI, Writing, Data Ethics, Responsible AI, Artificial Intelligence, Technical Writing, Model Evaluation, Machine Learning, Information Privacy
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Order Fulfillment, Media Planning, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, E-Commerce, Target Audience, Search Engine Optimization, Online Advertising, Customer Relationship Management, Customer Retention, Digital Marketing, Marketing Analytics, Campaign Management
初级 · 专业证书 · 3-6 个月

Johns Hopkins University
您将获得的技能: Writing, Literacy, Storytelling, Language Competency, Creativity, Persuasive Communication, Peer Review
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数据收集, 电子邮件营销, 营销分析, 消费者行为, 网络分析和 SEO, 营销策略, 数字化营销, 客户分析, 性能分析, 搜索引擎优化, 广告活动, 在线广告, 网页内容, 关键词研究, 关键绩效指标 (KPI), 营销活动经理
初级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Content Management Systems
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: LinkedIn, Photo Editing, Professional Networking, Social Media Content, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Writing, Writing and Editing, Storytelling, Honesty, Journalism, Journals, Editing, Content Creation, Personal Development, Persistence, Lifelong Learning, Self-Awareness, Investigation, Self-Motivation, Proofreading, Self-Discipline, Creativity, Resilience, Mindfulness, Peer Review
初级 · 专项课程 · 3-6 个月

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月

您将获得的技能: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision
中级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 网络分析, 客户获取管理, 营销分析, 营销策略与技巧, 社交媒体, 数字化营销, A/B 测试, 数字广告, 社交媒体战略, 点击付费广告, 搜索引擎营销, 目标受众, 营销效果, 客户参与, 关键词研究, 关键绩效指标 (KPI), 留住客户, 角色开发, 搜索引擎优化, 客户体验战略(CX)
初级 · 专项课程 · 1-3 个月