文案写作课程可以帮助您学习有说服力的写作技巧、受众分析、品牌声音发展和 SEO 战略。您可以掌握制作引人入胜的标题、构建引人入胜的内容以及优化数字平台文本的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及各种内容管理系统,以简化您的写作流程。

University of California, Irvine
您将获得的技能: 搜索引擎优化, 内容营销, 数字化营销, 数字广告, 网络分析和 SEO, 目标受众, 搜索引擎营销, 点击付费广告, 营销策略, 留住客户, 关键词研究, 潜在客户开发, 客户获取管理, 营销
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure
初级 · 指导项目 · 不超过 2 小时

Tecnológico de Monterrey
您将获得的技能: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Business Writing, Business Correspondence, Proofreading, Business Communication, Writing, Grammar, Target Audience, Editing, Report Writing, Writing and Editing, Corporate Communications, Concision, Copywriting, Strategic Communication, Communication Planning, Communication, Persuasive Communication, Technical Communication
初级 · 课程 · 1-4 周

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Performance marketing, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
初级 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Marketing Strategies, Digital Advertising, Email Marketing, Content Creation, Web Design and Development, Event Management
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Storytelling, Continuous Improvement Process, Writing, Constructive Feedback, Concision, Intercultural Competence, Editing, Self-Awareness, Adaptability, Generative AI Agents
初级 · 课程 · 1-4 周

您将获得的技能: Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Pay Per Click Advertising, Promotional Strategies, Analysis, Sales Pipelines, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Budget Management, Content Creation, Return On Investment, Account Management, Video Production, Apple iOS
初级 · 专项课程 · 3-6 个月

您将获得的技能: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management
初级 · 课程 · 1-4 周