品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of Houston
您将获得的技能: 概率与统计, 统计分析, 博弈论, 微软Excel, 电子表格软件, 统计方法, 回归分析, 商业数学, 性能分析, 预测分析, 高级分析, 概率, 预测建模, 透视表和图表, 数据驱动的决策制定, 数据分析软件, 预测, 分析, Excel 公式, 统计
初级 · 课程 · 1-3 个月

Microsoft
您将获得的技能: Encryption, 多因素身份验证, 防火墙, 授权(计算), 威胁检测, Authentication, 密码学, 数据安全, 网络攻击, 身份和访问管理, 威胁管理, 安全战略, Network Security, 网络安全, 活动目录
初级 · 课程 · 1-3 个月

Universidad Nacional Autónoma de México
您将获得的技能: Organizational Strategy, Strategic Planning, Business Planning, Quality Management, Strategic Leadership, Performance Measurement, Key Performance Indicators (KPIs), Business Strategy, Performance Analysis, Organizational Effectiveness, Business Metrics, Continuous Improvement Process, Smart Goals, Goal Setting
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 案例研究, 内部控制, 合规管理, 风险缓解, 风险分析, 法律风险, 道德标准与行为, 商业道德, 法律, 国际关系, 员工培训, 风险管理, 尽职调查, 运营管理, 战略规划
混合 · 课程 · 1-4 周

University of Virginia
您将获得的技能: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
中级 · 专项课程 · 1-3 个月
INSEAD
您将获得的技能: 市场调查, 同行评审, 解决方案设计, 案例研究, 价值主张, 区块链, 市场机遇, 业务建模, 目标受众, 新业务开发, 竞争分析, 市场分析, 商业分析, 企业战略
中级 · 课程 · 1-3 个月

University of Minnesota
您将获得的技能: 监管事务, 管理式医疗, 进入市场战略, 领导力培养, 医疗保健行业知识, 市场机遇, 医疗保健管理, 药品, 商业化, 支付系统, 组织结构, 利益相关者分析, 医院体验, 竞争分析, 新产品开发, 医疗设备, 产品管理, 知识产权, 卫生系统
初级 · 专项课程 · 3-6 个月

Pontificia Universidad Católica de Chile
您将获得的技能: English Language, Language Competency, Vocabulary, Business Correspondence, Grammar, Sales Strategy, Business Communication, Oral Expression, Business Writing, Storytelling, Communication Strategies
中级 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Negotiation, Conflict Management, Assertiveness, Communication, Interpersonal Communications, Active Listening, Empathy, Performance Review, Constructive Feedback, Organizational Leadership, Relationship Building, Leadership and Management, Team Leadership, Leadership, Emotional Intelligence, Strategic Communication, Influencing, Business Leadership, Communication Strategies, Strategic Planning
高级设置 · 专项课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies
初级 · 课程 · 1-4 周

您将获得的技能: Project Risk Management, Workflow Management, Business Workflow Analysis, Risk Management, Strategic Thinking, Team Leadership, Agile Project Management, Team Management, Leadership and Management, Collaborative Software, Project Management, Innovation, Project Management Software, Process Improvement, Strategic Decision-Making, Change Management, Artificial Intelligence, Adaptability, Digital Transformation, Communication
中级 · 专项课程 · 1-3 个月