品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Coursera
您将获得的技能: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Marketing Budgets, Hospitality Management, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Coordination
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct
初级 · 课程 · 1-3 个月

您将获得的技能: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Proposal Writing, Procurement, Negotiation, Strategic Thinking, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management
初级 · 专项课程 · 1-3 个月

您将获得的技能: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Workflow Management, Jira (Software), Product Roadmaps, Backlogs, Kanban Principles, Project Coordination, Agile Software Development, Agile Methodology, Issue Tracking, Agile Project Management, Project Management Software, Work Order
初级 · 指导项目 · 不超过 2 小时
CertNexus
您将获得的技能: 合规管理, 监管合规, 分析技能, 商业道德, 负责任的人工智能, 战略思维, 信息隐私, 道德标准与行为, 人工智能, 企业战略, 决策, 数据伦理, 商业分析, 技术战略
初级 · 课程 · 1-3 个月

New York Institute of Finance
您将获得的技能: 投资组合管理, 深度学习, 递归神经网络 (RNN), 时间序列分析和预测, 人工神经网络, 投资组合风险, 应用机器学习, 风险管理, 人工智能和机器学习(AI/ML), 马尔可夫模型, 金融市场, 强化学习, 金融交易
中级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 根源分析, 数据叙事, 财务分析, 数据分析, 关键绩效指标 (KPI), 商业分析, 管理咨询, 制定基准, 性能分析, 战略思维, 风险分析, 竞争情报, 竞争分析, 商业智能, 市场分析, 企业战略
初级 · 课程 · 1-4 周
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
混合 · 课程 · 1-3 个月

您将获得的技能: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation
中级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing
初级 · 课程 · 1-4 周
CertNexus
您将获得的技能: 危机管理, 沟通策略, 业务沟通, 沟通, 风险管理, 商业道德, 多样性与包容性, 领导与管理, 战略传播, 利益攸关方沟通, 营销, 企业战略, 数据伦理, 媒体关系, 公共关系, 社交媒体战略
初级 · 课程 · 1-3 个月