全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

Emory University
您将获得的技能: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Marketing Strategies, AI Personalization, AI Enablement, Customer Data Management, Customer experience improvement, Predictive Modeling
中级 · 课程 · 1-4 周

您将获得的技能: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing
初级 · 指导项目 · 不超过 2 小时

Universidad de Palermo
您将获得的技能: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend
初级 · 课程 · 1-4 周

Universidad Nacional Autónoma de México
您将获得的技能: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting
混合 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
初级 · 课程 · 1-4 周

您将获得的技能: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing
初级 · 指导项目 · 不超过 2 小时

University of Cape Town
您将获得的技能: 国际关系, 案例研究, 环境与资源管理, 管理, 自然资源管理, 社会经济学, 水资源管理, 社会科学, 环境监测, 环境科学, 可持续发展, 环境政策
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
初级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 竞争分析, 案例研究, 市场动态, 价值主张, 业务建模, 创新, 战略决策, 产品生命周期管理, 战略思维, 团队管理, 创造力, 技术战略, 企业战略, 知识产权, 新产品开发
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Dashboard, Marketing, Graphic Design, Digital Advertising
中级 · 指导项目 · 不超过 2 小时

Emory University
您将获得的技能: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
中级 · 课程 · 1-3 个月