文案写作课程可以帮助您学习有说服力的写作技巧、受众分析、品牌声音发展和 SEO 战略。您可以掌握制作引人入胜的标题、构建引人入胜的内容以及优化数字平台文本的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及各种内容管理系统,以简化您的写作流程。
University of Illinois Urbana-Champaign
您将获得的技能: 推动参与, AI 个性化服务, 内容营销, 搜索引擎营销, 网络分析和 SEO, 营销自动化, 数字化营销, 营销活动经理, 客户关系管理 (CRM) 软件, 社交媒体, 营销策划, 搜索引擎优化, 跨渠道营销, 营销策略与技巧, 品牌管理, 内容战略, 社交媒体营销, 客户体验战略(CX), 用户体验, 社交媒体战略
攻读学位
初级 · 课程 · 1-4 周


University of Cape Town
您将获得的技能: 文化, 文科, 创造力, 同行评审, 风格指南, 编辑, 写作, 文化多样性, 研究, 校对, 学习策略, 社会学
初级 · 课程 · 1-4 周

Rice University
您将获得的技能: 技术文档, 沟通, 简明扼要, 专业精神, 协作, 电子媒体, 规划, 工程管理, 撰写报告, 编辑, 工程文件, 写作
初级 · 课程 · 1-3 个月

您将获得的技能: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
中级 · 专项课程 · 3-6 个月

您将获得的技能: Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, E-Commerce, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Content Creation, Dashboard, Email Marketing
初级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

LearnKartS
您将获得的技能: Web Analytics and SEO, Content Management Systems, Web Design, Web Analytics, Supplier Management, Web Design and Development, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Blogs, Retail Management, Order Management, Web Content, Web Development, Marketing Strategies, Order Management Systems, Shipping and Receiving, Web Frameworks, Web Development Tools
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
中级 · 专项课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT
初级 · 课程 · 1-3 个月

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
混合 · 课程 · 1-4 周