整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。
University of Michigan
您将获得的技能: MySQL, 超文本标记语言(HTML), 开发环境, PHP(脚本语言), 层叠样式表(CSS), 网络应用, 后端网站开发, 数据库开发, Data Validation, 软件安装, 网络开发, 网络服务器
中级 · 课程 · 1-3 个月

您将获得的技能: Information Architecture, UI/UX Research, User Research, Agile Software Development, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Usability Testing, Responsive Web Design, Agile Methodology, Kanban Principles, User Flows, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)
初级 · 专业证书 · 3-6 个月

Starweaver
您将获得的技能: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling
初级 · 课程 · 1-4 周

您将获得的技能: Object Oriented Programming (OOP), File I/O, Data Persistence, Object Oriented Design, Java, Java Programming, File Management, Application Development, Maintainability, Software Design, Programming Principles, Development Environment, Program Development, Computer Programming, Data Structures, Data Management, Integrated Development Environments, Debugging, Data Validation
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: 生成式人工智能, ChatGPT, 客户洞察, 营销分析, AI 个性化服务, 内容创作, 电子邮件营销, 目标受众, Prompt Engineering, 营销材料, 社交媒体活动
中级 · 指导项目 · 不超过 2 小时

Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Strategy, Resource Management, Customer Engagement
混合 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: 客户体验战略(CX), 负责任的人工智能, 数据伦理, 信息隐私, 用户关系管理, 变革管理, 设计思维, 商业道德, 生成式人工智能, AI 赋能, 营销策略与技巧, 营销管理, 企业战略
初级 · 课程 · 1-4 周

您将获得的技能: JSON, Data Structures, Algorithms, Web Development Tools, Javascript, Pseudocode, Development Environment, Integrated Development Environments, Computer Programming, Application Programming Interface (API), Debugging, HTML and CSS, Object Oriented Programming (OOP), Computational Thinking, Performance Tuning, Solution Design
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Project Schedules, Workflow Management, Sprint Planning, Agile Project Management, Scrum (Software Development), Project Management, Project Planning, Strategic Communication, Project Documentation, Communication Strategies, Agile Methodology, Stakeholder Communications, Process Improvement, Team Management, Risk Management, Change Management, Performance Management, Resource Management, Cross-Functional Collaboration, Data-Driven Decision-Making
初级 · 专项课程 · 3-6 个月

您将获得的技能: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Literacy, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases
初级 · 专业证书 · 3-6 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Analytics, Performance Analysis, Descriptive Analytics, Business Analytics, Data-Driven Decision-Making, Data Analysis, Media and Communications, Analysis, Predictive Analytics, Performance Measurement, Data Collection, Small Data, Big Data, Spatial Analysis, Research, Performance Reporting, Learning Styles, Innovation, Leadership, Communication
初级 · 课程 · 1-4 周